Beat quitter's day
(Picture from frigid temperatures and ghost town in the Northwest. Easy to see how it can be tough to beat quitter’s day).
Strategy 4 Saturday  (<4 minute read)
2024 Strategy Planning Calendar

A key to success in winning your goals is a long-term outlook. Use our 2024 Strategy Planning Calendar  to support your company goals.

Quitter’s Day

If you reside in the Northwest, you’re probably familiar with the challenges that mid-January brings – freezing temperatures, snow, and ice, without the infrastructure to manage it. For those who made New Year’s resolutions to start running or walking outdoors, these weather conditions can be discouraging. It’s hard to beat quitter’s day! Others may have faced different excuses, like misplacing their goals on a Post-It note or having them devoured by mischievous pets (my dog, Brady, feasted on my Starbucks coffee cake while I was shutting the door against the frigid air).

(Picture: Author’s “best friend” Brady)

beat quitter's day

But what if there was a way to overcome these obstacles and stay committed to your fitness goals? Strava, the fitness app, delved into this question. How can we beat quitter’s day? 

When do people typically abandon their New Year resolutions?

Strava’s analysis of 800 million activities in 2019, covering a staggering 8 billion miles, revealed that most people give up on their exercise goals within a mere 19 days. Forbes reports that the 2nd Friday in January (January 12th in 2024) is when many individuals bid farewell to their New Year resolutions. 

Supporting this data, the University of Scranton found that only 8% of people achieve their New Year’s resolutions, while US News and World Report indicates that a staggering 80% of resolutions falter and lose momentum by mid-February.

Now, here’s the silver lining – Strava’s research uncovered a powerful secret to success… How to beat quitter’s day….

Strava’s Key to Success:

Strava discovered that the real key to achieving your resolutions is long-term goal setting. Astonishingly, 88% of individuals who set long-term written goals for themselves are still actively pursuing them six months later!

So, what seven lessons can we draw from these studies? How can we beat quitter’s day?

  • Set clear, long-term goals.
  • Document why these goals matter to you.
  • Visualize your success regularly and put it in writing.
  • Create a vivid (even slightly scary) picture of what might happen if you don’t reach your goal.
  • Calendar your action steps to track your progress.
  • Join an accountability group.
  • Consider hiring a coach to guide you all the way to goal completion.

And last but not least, don’t forget to celebrate your achievements. Overcoming a New Year’s resolution or making lifestyle changes isn’t easy. Take a moment to reward yourself and celebrate with your friends, family, and team. Remember, you’ve got this! Let’s beat quitter’s day! 

(Picture: Layla, Hawaii)
Measure Success Podcast 
Dr. Kent Gustavson | How to experience transformation through writing a book

Authors: why did you write *your* book? 

Did you want to…

  • Build an audience
  • Earn money
  • Share your expertise
  • Attract leads
  • Become famous
  • Something else? 

Whether you’re a fiction author or a business owner looking to share your message with the world…

None of these reasons end up being the most important. 

Authors — and business owners — write books for all kinds of reasons.They want to build an audience, earn money, share their expertise, attract leads, or maybe even try to become famous. But one of the most important things that happen during the book-writing process is the *internal* transformation. And that’s what our guest this week is an expert at leading people through.

Dr. Kent Gustavson is a prize-winning writer, entrepreneur, and musician, who has published hundreds of books and worked with thousands of authors on achieving their goals.

Tune into the full conversation for more about the ghostwriting process, what makes a good ghostwriter (and why they should be similar to therapists), the benefit of writing with a small audience in mind, the big mistake that many first-time authors make, and a lot more.

As our podcast and blog are free for you, here is the link to share with someone else to sign up.

Andy Takata Strategic planning in government: Lessons from a city manager

Entrepreneurs and other business leaders: what if I told you we could actually learn a lot about strategic planning from … the public sector?

(Yes, that means government!)

I promise, not all government strategic planning involves bloated timelines or budgets. And there are important lessons we can learn and apply to the private sector. 

My next guest on the Measure Success Podcast is someone who has a lot to teach in this arena.

Andy Takata has worked as a city manager and has over 21 years of experience with three full-service cities and two contract cities. He’s worked in economic development, planning, recreation, development, and municipal-operated water, wastewater, and electrical utilities. 

Tune into the full conversation at the link below or wherever you get your podcasts for more on: 

  • Some of the differences in effective strategic planning for the private sector vs the public sector
  • How to avoid getting distracted by “shiny objects” when you already have a set plan (plus the potential benefits of noticing those shiny objects)
  • Andy’s experience officiating water polo at the Olympics
  • And a lot more!

As our podcast and blog are free for you, here is the link to share with someone else to sign up.


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