Still haven’t cracked the code for business growth?
Still haven’t cracked the code for leveraging your people, processes, and systems to scale your business to the next level?

The 40 Strategy CAPTAIN methodology is a proven pathway for scaling organizations, from startup to $40 million—and beyond.

If you’re a CEO frustrated with the amount of time you’re spending IN your business, instead of ON it…

And you’re struggling with an unaligned team, slow and non-scalable business processes, missed market opportunities, and a pattern of failed strategic plans…

You’ve landed in the right place.

Do any of these sound like you?

Your team is underperforming, wasting time, or resistant to change:

Employees work in silos—often on low-value activities that don’t impact the bottom line. They don’t like the idea of change, because they haven’t experienced next-level success before. But you’re not sure who should be in which seats, or how to align everyone around a shared goal.

Your processes are inefficient and inconsistent:

Projects take longer than they should to get over the finish line. Even within the same department, processes vary from person to person. That inconsistency has led to mistakes and poor customer service. Even worse, if you leave for a 2-week vacation, strategic initiatives get jammed and stop moving forward.

You’ve hit a plateau—and not sure how to scale past it:

Maybe you have a sinking suspicion you’re using the wrong software. Or you’re measuring the wrong Key Performance Indicators. Or focusing on the wrong products and services that are either too time-consuming or too complex to scale. But you can’t figure out which levers to pull to get out of the rut.

You’re worried about money:

It feels like there’s never enough cash to handle the problems that come your way. You’ve often had to sacrifice long-term value for saving cost in the short-term. Perhaps, your shareholders not getting the value they expected. But there’s no one around you to help you make some of those huge, profit-driving choices.

You’re overwhelmed and afraid to make the wrong decision:

In a rapidly shifting world, you don’t want to be left behind. But you’ve reached a point of analysis paralysis: trapped in indecision because you don’t want to lead your organization down the wrong path. You know you need to make some major shifts in your business—but lack a trusted advisor or confidante to bounce ideas off of.

How a land surveying company transformed its business (and profits) within 1 year

The Struggle:

CEO Kenny Green had already built his company, Terrane, into a thriving, well-regarded land surveying business in the Puget Sound region. But the organization had plateaued, thanks to long waiting times to complete projects (up to 140 hours from start to finish), no clear growth strategy in place, and uncertainty over which team members should be in which roles. Kenny admits he had some “tunnel vision,” and the company was just chasing revenue for revenue’s sake—without a comprehensive, structured plan to scale the business. Sometimes, it felt like Terrane’s only strategy for growth was just to work longer hours.

The Solution:

As we dug into Terrane’s processes, we almost immediately found the bottleneck keeping the company from scaling: the 140-hour wait time for a land surveying project. Members of the surveying team (high-value experts in their field) were routinely spending hours on admin/logistical tasks instead of simply focusing on surveying.

Thanks to regular accountability check-ins between Carl and the whole Terrane team, everyone got clear on their specific responsibilities, and Kenny clarified the Key Performance Indicators he needed to monitor to maintain future growth. We found spots in the surveying process to streamline, and worked on eliminating organizational bloat.

The Outcome:

Terrane used the 40 Strategy Trim method to, within 6 months, cut back their 140-hour land surveying process—into 40 cumulative hours. Surveyors were able to focus on their high-value expertise, while other Terrane team members stepped in to take admin and logistical responsibilities. With the right people in the right seats, everyone was more aligned—and it improved efficiency, created better customer service, and set the stage for scaling.

Thanks to that streamlining, Terrane created more space for new business, and increased sales by over 40%. In 2021 alone, Terrane delivered more than 500 surveys beyond their 2020 numbers. With processes dialed in, team members operating according to their unique strengths, and Kenny back to more strategic duties, the organization experienced a major shift within a year—but also set the foundation for long-term growth in the future.

The 40 Strategy CAPTAIN methodology is a

proven pathway for scaling organizations from

startup to $40 million — and beyond.

C

Compass [Alignment System]: Learn how to get your whole team’s buy-in to a common goal. In this system, we teach you how to craft and communicate a vision everyone will 
actually get behind.

A

Aspire [Goal System]: Define your next destination. We help you design stretch goals to change your behaviors to reach the next level.

P

Plan [Strategy System]: Define the “how” — the milestones and action steps that will help you and your team achieve your goals. Through this system, you’ll design a world-
 class strategic plan.

T

Trim [Focus System]: Scaling your business means cutting the fat and shifting focus to your most high-value activities. In this system, we’ll evaluate where there’s organizational
 bloat, and how to streamline your processes to eliminate waste.

A

Act [Launch System]: We set clear deadlines for each step of your strategic plan, then help your team generate quick wins to build momentum.

I

Illuminate [Measuring System]: According to the Harvard Business Review, companies that focus on the right leading indicators can triple their success. Here, we’ll help you 
determine which indicators you should measure, so you can track your success and make more progress, faster.

N

Navigate [Learning System]: A strategic plan is a hypothesis — not a fact. In this system, we’ll evaluate what’s working and not working, then use those insights to adjust your strategy.

Meet 40 Strategy Founder and CEO Carl J. Cox

Carl is a business strategist, growth expert, trusted advisor to CEOs, and Gallup-certified Strengths Coach. As a former C-level executive at five companies with operations in four continents, he has experience in everything from strategic planning and operations, to accounting, project management, sales, and lean manufacturing.

Through his career, Carl has grown multiple companies 3x to 5x—a rate of scaling he thought was normal. But it wasn’t until he served as CEO-North America for an Australia-based strategic planning and software company that he realized this was not the norm in the business world. In that role, where he founded the company’s U.S. office, Carl consulted on hundreds of companies’ strategic plans. He quickly learned what separated failed plans from the top 10% that actually succeeded.

Now, Carl is passionate about helping businesses—from startup to $40M—design great strategic plans and hold leaders accountable to actually get them done. After founding 40 Strategy, Carl’s CAPTAIN methodology has been proven to help organizations reach their goals 3x faster, skyrocket profitability, and quickly scale their business.

How the CAPTAIN method helped Don 2x and even 3x parts of his Precision Machine & Manufacturing business.

The Struggle:

Don, the CEO of Precision Machine & Manufacturing in Oregon, came to me “stuck in the storm.” He was trapped in day-to-day execution, with no time for big-picture strategy. The organization lacked clear priorities, progress toward company goals was slow (or nonexistent), and Don was stressed out and overworked.

The Solution:

What Precision needed was some streamlining and team alignment. Through the Trim phase of the CAPTAIN process, we taught Don how to narrow his focus, and prioritize the work that truly drove impact and growth. We established clear priorities for the whole team—then outlined specific deadlines and milestones to reach those goals, along with regular accountability meetings. That level of focus—from Don, and his whole team—completely transformed Precision.

The Outcome:

Within 18 months, Precision’s sales orders doubled. They experienced 200% and 300% growth within multiple markets. With the extra revenue, they were even able to upgrade and expand their equipment and team. Now, Don spends his days focused on strategic planning, team development, and long-term visioning—not stuck in the weeds of day-to-day operations.

With the proven strategies of the CAPTAIN methodology, plus the high-touch accountability and expertise from the 40 Strategy team, you’ll be able to:

Drive faster business growth:

Ditch the processes, tools, or services that are holding your business back from its true potential. Instead, figure out which high-impact areas to focus on, and leverage them to make more (and faster) progress towards your goals.

Improve profitability:

Streamlining your processes means more efficiency, less wasted time, better customer service—and better profit margins.

Get back to true CEO duties:

Get out of the weeds of day-to-day operations. Finally, return to big-picture visioning and strategic planning. And know that with the work you’ve done, your business is now set up to keep making progress on your strategic initiatives—even when you’re not in the office.

Actually accomplish your strategic plan:

Stop letting delays, lack of accountability, unclear plans, or fear of failure get in the way of reaching your goals. Instead, lay out a clear path towards success, establish milestones and check-ins, and build momentum every step of the way.

Align your team around a shared vision:

You’ll finally get team members in the right seats, according to their unique talents. Once they’re clear of both the company vision (and how it benefits them), as well as their individual responsibilities, milestones, and deadlines, they’ll take ownership of their role—and feel empowered to help drive company success.

The Captain Strategy Program provided me a solid understanding of strategic planning principles and taught me what is required to ensure success vs. failure.

I’ve been in similar workshops where everything is theoretical and appears to be disconnected from the realities of today’s business world. I loved that real world examples were used to reinforce the concepts which helped “make it real.” The collaborative environment allowed me to learn from the fellow participants as we went through the process.

The program is more than just a learning exercise: Coming out of the program I had solid strategic plan ready to implement. Whether you lead a team of 500 or are a one-person start-up, the Captain Strategy Program can be used to put your business on a path to greater success.”

— Bob McGlasson, Director at a Fortune 100 company

It’s time to step out of the analysis paralysis, overwhelm, and inefficiency that’s stalling your success.

Do you want to stay stuck on your current plateau…

Wondering which shifts you should make, how to align your team, or what’s causing the pattern of failed strategic plans, year after year?

Or are you ready to get the strategy, support, and accountability you need to finally scale your business?

It’s time to replace stagnancy with momentum.