Are you leaving money on the table? 

Did you know that company owners typically sell for 57% less than their potential value?

A key reason is because the traditional tools for evaluating risk lack objective data.

“This perspective is digestible and has numerical values. Working with 40 Strategy, we looked at the analysis and prioritized what we’re doing. We developed the best action plan.”

– Founder/CEO, Professional Services

SWOT often lacks objective data to demonstrate a strong ROI

(Yet, still using it 60+ years later)

  • Internally developed

  • Analysis can be skewed…(ex.: people are our greatest strength)

  • What do you do with that?

  • Weaknesses will often highlight risks – but there is no measurement of their impact

Porter’s 5 Forces: An Excellent Data-Driven Tool…BUT…

  • Built for Fortune 500 companies

  • Generating this information is very expensive

  • Small to mid-sized business evaluated but ultimately returned to the SWOT

Click here to start your $4M Strategy™ Risk Assessment or set up some time with our team.

  • Identify the biggest risks to YOUR business

  • Increase the Value of Your Business Without Increasing Profits!

Our research found that a typical small business with $1M in profit will sell with 3x multiple = $3M current valuation.

  • On average, this business is 57% below their potential value of $7M

  • The difference, or trapped value, is $4M

  • Our 40 Strategies™ recover that $4M difference in trapped value

  • For larger companies, it’s a bigger impact. For smaller business, this is a worthy goal!

These strategies REDUCE the risk ON your business, which INCREASES the VALUE of your business, by increasing your multiple. 

Our $4M Strategy™ Risk Assessment evaluates 40 different areas of focus for your business.

By design, our new $4M Strategies™ , 4-minute podcast is for the fast-paced professional who are looking for quick tips, tricks, tactics, and strategies to grow and increase the value of their business. Every week, we bring in industry experts to discuss a strategic theme to work ON your business. This theme is based on the 40 Strategies™ to create value and grow your business. See the full list of 40 Strategies™ on our Trusted Partner page. 

What our clients are saying about the $4M Strategy™ Risk Assessment:

“This perspective is digestible and has numerical values. Working with 40 Strategy, we looked at the analysis and prioritized what we’re doing. We developed the best action plan.” – Founder/CEO, Professional Services

“The results gave us a larger picture. We used to be stuck in the day-to-day, trying to figure stuff out. It will be helpful to compare it quarterly.” – Controller, Construction

“This gave me confidence. We looked at it to triage and sequence our strategies. We asked, where’s the biggest risk? It is a fascinating tool. I’m excited to continue to lean on it.” – CFO, Professional Services

“I like how it is presented in a straightforward manner, with organized concepts. It was an eye-opening experience of holistically evaluating the different areas of my company, there’s some holes to fill. Very powerful.”  – CEO, Scientific, Technical & Professional Services

40 Strategy also offers…

  • Executive coaching – Individual insights to grow your business

  • CliftonStrengths assessments – Talent driven focus to build teams

  • KPI Development and Tracking – Find the right KPIs to manage your business

  • Keynote speaking and strategic workshops – Enhance your events with strategic insights