Ready to accelerate your strategic planning process?

Our CAPTAIN Strategy methodology gives you:

  • The tools, resources, support, and best practices for creating a world-class strategic plans

  • Guidelines for how to effectively execute it

If you and your organization have…

  • Wasted countless hours in strategic retreats that go nowhere

  • Come up with a “great” strategy… and then nothing ever gets done

  • Struggled to establish milestones and actionable steps for your biggest goals

  • Watched deadlines and plans fly out the window, quarter after quarter and year after year

… then our CAPTAIN Strategy process is your key to better planning, seamless execution, accountability to reach your goals.

It’s time to stop spinning your wheels. 

The CAPTAIN Strategy process has 7-key principles, with a proven framework


$4M Strategy™ Risk Assessment Report


1 Current Implementation

Accountability Tracking 

Measure Success 

StrengthsFinder: CEO/Owner  

1:1 LT Interview


40 Plan 

40+ Plan 

Meet your coach:
Carl J. Cox

Carl J. Cox is the founder and CEO of 40 Strategy. He hosts the Measure Success Podcast & the $4M Strategies™ daily, 4-minute podcast. He brings 3 decades of executive experience, including helping lead 7 companies to 2x growth or more.

40 Strategy also offers…

  • Executive coaching – Individual insights to grow your business

  • CliftonStrengths assessments – Talent driven focus to build teams

  • KPI Development and Tracking – Find the right KPIs to manage your business

  • Keynote speaking and strategic workshops – Enhance your events with strategic insights