(Picture: Championship Game )

Strategy 4 Saturday  (<4 minute read)

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Welcome back to our first article of 2024, Strategy 4 Saturday. Today, we’ll explore recent events in the sports and business world that happened within a mere four days, and how they relate to the importance of maintaining and returning to effective habits in times of turbulence. Strategy and habits…

Championship Night:

On Monday, January 8th, 2024, I was in Houston to witness the showdown between the undefeated #1 University of Michigan Wolverines and the underdog, undefeated #2 University of Washington Huskies, at the college football National Championship Game. Huskies Coach Kalen DeBoar had orchestrated an incredible turnaround, taking them from a 4-8 team in 2021 to a remarkable 21-game winning streak, earning them a shot at the National Championship.

Despite the excitement and the company of fellow Husky fans, Michigan ultimately emerged victorious. However, the journey was a testament to the team’s resilience and determination. Strategy and habits. They defied the odds and showcased their potential. 

The Winds of Change:

Just 48 hours later, the college football landscape experienced a seismic shift. Legendary coach Nick Saban announced his retirement after winning six national championships with the Alabama Crimson Tide. Within another 48 hours, Washington’s Coach Kalen DeBoer, represented by the same agent as Saban, accepted an offer to lead the Crimson Tide.

In a mere 96 hours, the University of Washington’s football program went from the brink of a national title to a coaching transition. This whirlwind of change demonstrates how quickly circumstances can evolve.

Return to Your Habits:

Over the past month, my personal habits were disrupted by a series of challenges, including illness, vacation, holidays, and intense focus on Husky football. As a result, I have been out of sync and a bit exhausted. After the game, I recognized that I need to get back to my habits that bring me energy, including writing this blog. Strategy and habits.

Last year, one of my clients faced challenges due to an unexpected surge in demand followed by a sudden decline. Their habit of outbound selling had waned during the busy period, which ultimately led to a sales decline. They lost their strategy and habits. 

The client felt paralyzed. The sales decline accelerated, and they had to cut costs. They hired me to help them turn the business around. Initially, the goal was to create a new strategic plan. However, this turnaround required focus on one key thing. They were so concerned about the bottom line, I asked them not to pay me until they had results.

We developed a clear action plan to restart the outbound sales process by connecting with past clients and contacts. For the client, this was uncomfortable, and they wanted to avoid it. Every week, I was their accountability partner. We talked through the challenges and set up a target each week for outbound calls. If they missed a weekly target, they would make it up in the next week. They appreciated the consistent coaching to assure they were getting things done and overcoming their discomfort.

By recognizing the need to revive their selling habits, they turned the situation around in six months. They reconnected with past clients and contacts, setting up phone calls, Zoom meetings, and lunch appointments. This led to new sales opportunities and increased profits. Cash balances were restored and they gratefully paid for the services. This client success story emphasizes the power of returning to effective strategy and habits in challenging times and having a trusted accountability partner to help you get there.

Life is full of unexpected twists and turns, both in sports and in business. The ability to adapt and return to effective habits during turbulent times can make all the difference. As we navigate the ever-changing landscape in 2024, remember the lessons of how change can happen very quickly, and the importance of returning to your strategic habits.

Strategy and habits

(Picture: National Championship Game)

Strategy Planning Calendar:

To assist you in maintaining and enhancing your strategic habits, we’ve created the 2024 Strategy Planning Calendar. This calendar includes essential strategy-related activities such as strategic facilitation, plan review, and monthly strategy reviews. It serves as a valuable tool to help you stay on track with your strategic goals throughout the year.

Feel free to download the 2024 Strategy Planning Calendar and share your thoughts with us. We look forward to hearing your feedback and continuing this journey of growth and resilience together.

(Picture below: Picture from attorney, Layla McLean at the Ritz Carlton in Waikiki)

Measure Success Podcast 

Marques Ogden  I Bouncing back from rock bottom, with retired NFL player, Marques Ogden

You’ve been drafted into the NFL, playing at the highest level of your game — and getting paid more money than you’ve ever seen in your life

But then, within just a couple of years, you’re: 

  • Retired from the league
  • On the back side of a bankrupt business
  • Working part-time as a custodian, getting other people’s trash spilled on your clothes for $8.25 an hour. 

How do you bounce back from that trajectory? Strategy and habits.

That’s what I talked about on the Measure Success Podcast with retired NFL player, Marques Ogden.

And while most people can’t relate to playing football at the highest level like he did, everyone CAN learn from his valiant comeback — from bankrupt and working part-time, to an inspirational public speaker. 

After spending five years in the NFL as an offensive lineman, Marques retired from the league. At 27, he founded a construction company called Kayden Premier Enterprises, which eventually went bankrupt in 2010. During his darkest hours, Marques pulled himself together, got a part-time job as a custodian, and with hard work and determination became an inspirational keynote speaker, executive coach, best-selling author, and marketing leader. Strategy and habits.

Tune into the full conversation at the link below or wherever you get your podcasts for more on Marques’ NFL career, what he calls his “spoiled milk” moment that helped him turn his life around, how he managed to get out of survival mode, what surprised him most about life in the NFL, and a lot more.

More from Marques:

As our podcast and blog are free for you, here is the link to share with someone else to sign up.
Wendy Fisher  I Pushing limits with skiing champion and Olympian Wendy Fisher 

When we think of pushing ourselves — in business, sports, or just life — many of us aim to be the very best at what we do. 

  • Tom Brady winning 7 Super Bowls
  • Steve Jobs making Apple into one of the most successful companies ever
  • Michael Jordan scoring 32,292 points and winning 6 championships

But sometimes pushing yourself can actually mean *leaving* that top spot after you’ve accomplished so much…

And setting off on a completely new journey. 

That’s exactly what this week’s Measure Success Podcast guest did in her accomplished athletic career. 

Wendy Fisher was a member of the U.S. National Ski Team and earned a spot on the 1992 Winter Olympic team in Albertville, France. She transitioned into big mountain skiing, becoming a two-time World Extreme Skiing Champion and one of the top skiers in the world. 

Listen to the full episode at the link below or wherever you get your podcasts for more about Wendy’s journey (from the U.S. National Ski Team, to quitting skiing, to a completely new branch of the sport), how she got through tragedy in her life, the habits she’s kept in her life, what she’s working on now, and a lot more.

As our podcast and blog are free for you, here is the link to share with someone else to sign up. 

Dr. Kent Gustavson | How to experience transformation through writing a book

Authors: why did you write *your* book? 

Did you want to…

  • Build an audience
  • Earn money
  • Share your expertise
  • Attract leads
  • Become famous
  • Something else? 

Whether you’re a fiction author or a business owner looking to share your message with the world…

None of these reasons end up being the most important. 

Authors — and business owners — write books for all kinds of reasons.They want to build an audience, earn money, share their expertise, attract leads, or maybe even try to become famous. But one of the most important things that happen during the book-writing process is the *internal* transformation. And that’s what our guest this week is an expert at leading people through.

Dr. Kent Gustavson is a prize-winning writer, entrepreneur, and musician, who has published hundreds of books and worked with thousands of authors on achieving their goals. Strategy and habits.

Tune into the full conversation for more about the ghostwriting process, what makes a good ghostwriter (and why they should be similar to therapists), the benefit of writing with a small audience in mind, the big mistake that many first-time authors make, and a lot more.

As our podcast and blog are free for you, here is the link to share with someone else to sign up.


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