Join the Elite 10%.

Discover why a staggering 90% of businesses fall short of achieving even two-thirds of their strategic objectives. The landscape of strategic planning is littered with ambitions that never materialized. There are plans gathering dust in filing cabinets. But what separates the successful 10% from the rest?

Dive deep into the essential principles that transform strategic objectives into actionable, attainable plans in the latest episode of the Measure Success Podcast. Drawing from my experience as an executive across seven organizations that achieved growth rates from 2x to 7x, I share Fortune 500 strategies tailored for the small to medium-sized business owner.

Join me as I explore the common pitfalls in strategic planning, how to overcome them, and how to leverage big corporation growth tactics for your business. This episode is packed with practical exercises for your strategic planning process.

Don’t miss out on this game-changing insight. Listen to the full episode now on your favorite podcast platform. Discover how to be part of the elite 10% that meets and exceeds their strategic goals.

In This Episode: 

In the latest episode of the Measure Success Podcast, host Carl J. Cox reveals startling statistics: up to 90% of businesses fall short of completing even two-thirds of their strategic objectives. This significant shortfall indicates a vast majority of CEOs and entrepreneurs are failing to meet their most ambitious goals, resulting in an accumulation of unachieved strategic plans. However, Carl J. Cox, the CEO and founder of 40 Strategy, assures listeners that this grim statistic need not apply to them. With a wealth of experience from leading seven organizations to exponential growth across four continents, Cox is more than qualified to guide aspiring leaders out of this rut.

The Measure Success Podcast, known for its insightful take on business strategies and growth, introduces Cox not just as a host but as a guest in this special solo episode. Cox, whose vision for 40 Strategy aims to impact over 1 million people and 10,000 organizations while donating at least $1 million to charity, shares invaluable principles that promise to transform strategic objectives into actionable and realistic plans. Join the Elite 10%. 

Listeners can expect a deep dive into why strategic planning often fails and how to counteract these common pitfalls. Cox draws parallels between strategic planning and seemingly unrelated concepts, such as the decision to purchase a Peloton bike, to illustrate his points vividly. Additionally, he debunks the myth of success being merely about “being in the right place at the right time,” using Amazon’s early days as a case study for strategic foresight and execution.

This episode is packed with insights and practical advice, including:

• The story behind the name and mission of 40 Strategy.
• Common misconceptions about strategic planning and how to overcome them.
• The significance of distinguishing between leading and lagging indicators in business.
• Applying Fortune 500 growth strategies to small and medium-sized businesses.
• Utilizing the Pareto principle to prioritize goals and achieve significant outcomes.
• The benefits of engaging a third-party to critique and enhance strategic plans.
• A step-by-step guide to conducting the “dot exercise” for effective strategic planning.
• Identifying and addressing the three major barriers to business growth and success.

By the end of this episode, Carl J. Cox aims to equip leaders with the knowledge and tools to join the elite 10% of leaders who not only set ambitious goals but achieve them. Tune into the Measure Success Podcast for an episode filled with actionable strategies that promise to elevate your strategic planning and propel your business toward unprecedented growth.

Listeners are encouraged to subscribe to the Measure Success Podcast for more episodes that offer expert guidance on navigating the complexities of business strategy and leadership. With Carl J. Cox at the helm, achieving your business goals has never been more attainable. Join the Elite 10%.

Resources Mentioned in This Episode:

• Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox 
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn