In this episode, George Sandmann speaks with Carl J. Cox, founder of 40 Accounting and 40 Strategy, about the evolving role of CPAs in strategic planning and business advisory. They discuss the importance of looking forward rather than backward, the impact of tariffs on global manufacturing, and the necessity of cash flow management. Carl shares insights on the launch of 40 Accounting and the need for strategic partnerships in the accounting industry. The conversation emphasizes the importance of validating strategic decisions and the shift towards a more advisory role for accountants.
Takeaways
CPAs need to evolve from looking at the past to looking forward.
Strategic planning is essential for business growth and sustainability.
Tariffs are reshaping global manufacturing decisions.
Cash flow management is critical for small and mid-sized businesses.
Validation of strategic decisions is often overlooked in the industry.
The launch of Forty Accounting was driven by client demand for strategic services.
Variable cost structures can enhance competitiveness in accounting firms.
AI efficiency is becoming crucial in the accounting landscape.
Client service should prioritize the needs of the client over the firm.
The accounting industry is facing significant changes due to market pressures.
Learn about Growing Profits and Transferable Value as Business Advisors ‘Get Naked’ about Client Cases and Running a Thriving Advisory Business. Host George Sandmann is an Author, Entrepreneur and Founder of Growth-Drive, the #1 best-selling business advising system.
