Blog Posted in: Meet the Authors 9/3/24

Let’s face it—being a CEO isn’t easy.

You’re constantly juggling responsibilities, making big decisions, and trying to steer your company in the right direction. It can feel like you’re always putting out fires, with little time to think about the bigger picture. If you’ve ever felt overwhelmed or unsure about how to move your business forward, you’re definitely not alone. That’s why Carl J. Cox wrote “Lost At CEO: An Entrepreneur’s Guide To Strategy.” This book is a lifeline for anyone who’s looking to make their mark as a leader but needs some guidance on how to get there.

CEOs don’t have all the answers!

Carl knows firsthand that having the title of CEO doesn’t automatically come with all the answers. Through his years of experience working with various businesses, he’s learned that the difference between a struggling leader and a successful one often comes down to strategy. In “Lost At CEO,” he shares those hard-earned secrets in a way that’s straightforward and easy to understand. You don’t need an MBA to grasp the concepts he’s talking about—just a willingness to learn and improve.

What makes this book so relatable is that Carl breaks down the process of strategic planning into steps that anyone can follow. He’s not talking about lofty theories or jargon-filled advice. Instead, he gives practical tips that you can start using right away. Whether it’s defining a clear vision, setting realistic goals, or figuring out how to get your team on the same page, Carl provides the tools you need to make real progress.

What about Big Wins?

And it’s not just about the big wins. Carl also addresses the everyday challenges that come with being in charge. Challenges like making tough calls when there’s no obvious right answer, keeping your team motivated even when times are tough, and not losing sight of the long-term goals in the midst of daily chaos. He shares how to avoid common mistakes that can derail even the best-intentioned leaders.

“Lost At CEO” is more than just a guide to strategy. It’s a guide to becoming the kind of leader who can navigate challenges with confidence and clarity. Carl J. Cox shows you that being a successful CEO isn’t about knowing everything; it’s about being willing to learn, adapt, and lead with purpose. If you’re ready to take your leadership skills to the next level and turn your business vision into reality, this book is for you. Grab a copy, and get ready to thrive!