Carl J. Cox 5:27

And I want to get I say, got a tongue in cheek. You know, I mean, I think what’s important here is that I think this great that there is this very specific opportunity where people who want to focus on that and create these opportunities. So you just glanced over a little comment, which I heard about beforehand. I think I heard it from the Gates Foundation. But I think it came from somewhere else talk about that. Gender Equality 200 years from now, what does that mean when

Kate Isler 5:55

you make that statement. So a couple of things is, I am very much into my Microsoft training taught me to be very data heavy. And so I base what I say in real information. And this is the World Economic Forum, gender gap report. And so they look at, you know, what it takes, and they measure across a variety of success factors, and they look at 153 countries, I believe, with the 2020 study. So that’s it’s pretty robust. And what that means is, women’s economic power is not going to be equal to men’s, for 257 years. And so when we think about the pay gap is a part of that, but not the whole thing. women earn less over a lifetime. And part of that is because they don’t own as much real estate, they don’t have investment opportunities. So you know, when I talked about it, I talked about their economic platform, they own fewer businesses, viewer investment, and so it’s very difficult to grow their economic platforms without some of that baseline infrastructure. And so I am convinced that, you know, we’re going to be the platform for women to start pivot and scale their businesses. And, you know, women are 51% of the population. If we did business with one another, we can change the world quickly. So that’s my aim.

Carl J. Cox 7:30

And you’d see when we did some prep, you’d made a comment about what percentage of the home purchases are actually made by women? What percent? Is that roughly? Or do you know the exact information?

Kate Isler  7:43

I do know the exact information, it’s not even the home, all of purchasing decisions? About 83%? Wow, are made by women. And so you know, if you think about that, and you think about giving them a platform in which to find and purchase from women, I just heard a podcast and read an article in Forbes magazine, where a woman tried to shop from women owned businesses for a week and struggle, she had a really hard time finding them. And so you know, my aim is to make that easier as to say, if you need, you know, to buy merchandise, that’s one thing, but do you need an accountant and a lawyer, coach, I’ve got all those listed. And this is a place in which they can really start to explore their professions and find customers that are like minded and there is no place like this.

Carl J. Cox 8:42

Yeah. Wow. And and so what has I’m curious, have you have you gotten negative I mean, feedback, you know, what, what have people said you can’t do this is not fair. I’m curious, what what type of negative feedback have you received on creating a website like

Kate Isler  9:02

this? You know, it’s actually very little good. I think that you know, timing, because we have had so many women owned businesses flocked to us. And we have have over 200,000 site visits in the year. So quite a few. It says to me that we have the right product at the right time. And it’s a really supportive environment. And we are starting to work with women on businesses, obviously, and be their e-commerce piece. And so there are lots of organizations that are supporting women’s businesses with you know, tactics and teaching them to write business plans and networking and all sorts of those things, especially during COVID. As we are not in person anymore. There’s been some gaps that these organizations have built. And we are coming in and saying Great, let’s do that. But then let’s find a way in which to connect that with actual revenue sales opportunity, and so we’re becoming that e-commerce channel for them that sales channel. And you know, again, it’s all about leveling the playing field and creating a way in which that we change the world through economic empowerment. That’s just a little goal of mine.

Carl J. Cox 10:22

Yeah, yeah. Now, it’s it’s and I’m not saying this out of trying to be humorous, but just out of fascination. So if I recall the information from COVID, maybe set it further than 257 years away, the amount of women who ended up leaving their jobs or staying at home because of their kids, they’re your children, right? Not then the learning environment changed with the home truly right? Because it was so difficult for teachers to be able to teach when when you don’t even have to have your zoom picture on camera on the very, very difficult to get feedback, right. And tests weren’t required. In many cases. It was very challenging past two years. From an educational standpoint, you know what those numbers are? I mean, it’s kind of how many women had to leave their work compared to men in total? How do you have some recent data?

Kate Isler 11:20

I do. And it’s it is right now, just about 4 million Oct. So some have gone back, because there is a, there has been a surge in the lower wage service industries that people have gone back to work, but we women are at the same level of employment, they were in 1988. What do you think about that for a minute, and you think about 1988? Are you kidding? And so you know, there’s some, there has got to be a remaking of normal. And I’m, that’s a real passion of mine, too. Because when we talk about going back to normal, normal was not great for many women. Because as you said, women are generally the primary childcare provider. Right? Regardless, you know, they just is. And so if you think about the hours and the commute, and the going to work, that’s not ideal. And so I see this as a big opportunity to remake normal, you know, let’s talk about what’s the new normal, let’s not go back, let’s say, okay, you know, is there a way in which we can add flexibility, we can, you know, add a different flavor to how we work, we’ve now seen that we work quite well, remotely, everyone, and as a business owner, or you know, gender neutral in this way, as a business owner, it’s very cost effective for me to have a remote team. It’s fabulous. You know, and, and I can’t see starting a business we started, we formed in May of 2020. And I can’t see spending a tremendous amount of capital on a facility because my team is fantastic. They get their job done. We have, you know, done amazing things in a year. And it’s a really cost effective, and everyone on my team has children, and they range from very small children to high school children. Wow. Wow. So

Carl J. Cox 13:25

yeah, yeah, that’s awesome. It is interesting how that has created created a new, new opportunity for everyone. For those who can now it’s a little unfair. There’s this perception, I think, by many it’s like, oh, well, we can all work from home. Well, not if you make things. You know, you know, when we’re getting things shipped from Amazon, they are being made and shipped and produced and distributed and trucked by somebody, you know, the answer that part, you know, still has to take place. And so the reality is half but for many others, there there was, we’ve learned now because a lot of businesses have been able to not only be successful, but thrive, right? That we don’t have to think the same way and we don’t have to take away for many organizations would be a major expense, which breather real estate. Yeah, we can do it remotely. We don’t have the commute, which is waste by definition unless you’re doing audiobooks. You know, I mean, it’s like you know that there’s very little you know, value out of a lot of that now we can get value. So that’s really interesting that it’s, it’s actually enabled a startup to be even cheaper than it was in the past. Right?

Kate Isler 14:36

Absolutely. Yeah. And it’s, it’s, it’s enabled us to actually speak to our constituents in a really unique way. Because you know, we’re talking to that audience that is, and I hesitate to say benefiting but is more comfortable in some ways, remote working and having flexibility and we are that’s our audience and you know, We are facilitating that living net, but also supporting those businesses in that way. If I think about, you know, I read the other day, and again, I, you know, it’s It is my background to be numbers driven, I read that, you know, 40% of all new businesses are women. And they grow twice as fast as the market. And if you think about the number of new businesses, it comes down to 18 121 new businesses are started by women a day in this Wow, say that, again. 18 121 businesses a day are started by women. Wow. And they drive $1.8 trillion worth of annual revenue in the US. So those are big numbers. It’s big numbers. And, you know, and in some cases, you know, I would say that women over index in small businesses, and they’re solopreneurs. And in some ways, you know, there’s lots of those, but but I also think that as we begin to shed the light on how that happens in the US, you know, the majority of businesses in our country are actually small businesses, and they drive the economy. And so let’s, you know, let’s embrace that. And those women, and I’ll tell you that women of colors, businesses are outpacing all businesses in terms of formation and growth. It’s crazy. They’re, they’re going like crazy. And it’s that is fueling our economy. And I think that when we think about the she, what is it? What do they call it, the she session recovery? It is supporting those women owned businesses, that’s going to make the difference? I’d never heard that term before. Yeah, she’s very,

Carl J. Cox 16:57

thank you. Okay, this has been in and I think, you know, I have a bean counter background. So all these, this data I loved. Okay, so this has been this has been awesome. Tell us about your book Breaking Borders. Okay, you have an awesome story. And and obviously, we can’t go through the whole book. But first of all, let’s let’s before even talking about the book specifically, but what the book shared, you had a really interesting career that was very atypical for anybody, honestly. And so what can you tell us you in this a lot has to do with your time at Microsoft, when you’re traveling around the world. And and so let me stop leading in, tell us about what you did. And, and the challenges that you faced in the different countries that you’re at, I think, I think your story is really fascinating.

Kate Isler  17:55

So I want to start by sort of backing up and saying, I am the most unlikely successful person that you’ve probably ever met. So then I firmly believe that. So when you talk about, you know, when you mentioned CL Pacific, I want to kind of set the record straight and say that I am a 2018. College graduate. So thank you not, you know, it was it was way after the fact. But it was one of those sorts of things that I felt like I had to do. And so I did not come through the ranks of a very traditional lifestyle and say, you know, here are the things that I’m going to do. And I’m going to have, you know, a college degree and then start a career and a family. And that is not how I’ve ever operated. And I don’t know that there’s been planned for that to be either the same or not, it just happened. I spent the first sort of 10 years of my life in a hotel, and not a nice one, in a Holiday Inn. My father was an innkeeper, which meant I lived on the property in the hotel. So I lived for the first 10 years of my life in a straight line, if you think about the connecting rooms, right? And so, you know, I it also gave me such exposure to people and different audiences sort of grew up in the public a little bit like that. And so I think that that’s a little bit where I got my risk taking and why not me feeling. So I went to my, I went to work at Microsoft, based on a friend who I knew and I had gotten a job at an ad agency and taken over this account, and the woman who I had taken over over customers called me one day and said, Listen, I work for the startup. And we need people and if you’ve done this job, you can probably do the one that we’re looking for so could you come apply. And so again, the most unlikely, so fast forward a few years and I’m working for them, and it was more it was much more about how you can contribute In your passion for what they were doing, and at the time, we were truly changing the world with technology, you know, a computer on every desk and in every home, which now you kind of think, Well, yeah, you know, and in every pocket, but but then that was really groundbreaking. And so I was like, This is fun, you know, I think I’ll do that. And so, and then I got an email from someone who was a man who was, I knew him didn’t have a lot of respect. And it was an announcement that he had been promoted and was moving to Paris. And I was like, hold on just about a second, I can do that. If he can do that. I want to do that. And so I kind of raised my hand and said, I want to, you know, I want to do something International. And before long, I had the opportunity to move to Dubai. And when I say move to Dubai, it was the early 90s. It was not the Dubai sort of, you know, developed Vegas like that people go to today. Right? And I said, Oh, wait, I was thinking sort of Paris, London, maybe Sydney, you know someplace. Why not? Right. And so I talked to my husband into quitting his job and taking our baby to the Middle East. I said, Oh, my gosh, it’ll only be a couple of years, I promise. So 20 years, three kids and six international moves. And later, we came back to the US. Wow. Yeah, yeah. And I have always sort of operated by why not. And I have had the opportunity doing that, in my career to work in the Middle East. And it was challenging and fun. And, you know, forget the stereotypes, I had a very good experience there. And it was, again, changing the world with technology. And it was so fulfilling and great. And then I did it in Africa, and in Central Asia, and Eastern Europe over my career, and China and Brazil, and, you know, really had the opportunity to sort of be in when things were changing. And it was exciting to do that. And I’ve always just said, well, let’s give it a try. And that’s not not always been successful. I want to point out.

Carl J. Cox 22:40

So let’s talk a little bit about the we shouldn’t understate this, especially the time period, you were there. You go to Dubai. Women are not it’s not okay. Women don’t work very much in in much of the Middle East. They do a bit in Saudi Arabia. I don’t know as much about Dubai. So did you have to wear a headdress? You know, how did that how did you be able to engage in business and be accepted in the marketplace of

Kate Isler 23:08

working? So you know, it’s clear, I’m not local. And it was,

Carl J. Cox 23:16

you don’t Okay, she has blonde hair. I think

Kate Isler 23:23

it was very clear that I wasn’t going to be mistaken for a logo. Yep. But that was part of the, the advantage I had in that environment is that no one ever assumed anything about me, which was great, except that I am not very big. I’m about five. And they assumed often that I could go get lunch, or I could, you know, answer the phone, which I you know, rightly said, No, thanks. That’s not me. And I’m actually going to conduct this meeting. And you know, there was a little there was enough of a oh my gosh, really surprise, often times where I use that to my advantage. I had, and i and i think i i know, i talked about this in the book. And I may have told you, one of the things that was instrumental, as I began is having an ally and having allies that helped establish what I was doing. And I am, you know, I’m absolutely dead set and passionate about creating gender parity, but not at the exclusion of others. And so, when I got to Dubai, I was fortunate enough to have an executive from Microsoft that came to visit soon after I got there. And we had a partner meeting with partners from 30 countries around the Middle East. And he introduced me and said, what she says you need to do and listen to, and that was critical. It was absolutely critical because then it became came up that, you know, oh, we understand why you’re here and that you have a support system. And, and I think that that is still that ally ship. And that support system is critical that we have because, you know, when I said we are 51% of the population, there’s 49%, too. And so that collaboration, you are better together. And if everyone is on an equal footing, that’s how it works. And so I use that to my advantage. And I was always the one that delivered the bad news, or the uncomfortable, we’ve changed your terms that will change your margin sort of conversation. And, you know, I did that, and I did that for years, it was just, you know, I think that you have to be thoughtful, articulate and have a, you know, a presence about you in order to do that. And that’s what I’ve strived for.

Carl J. Cox 25:59

So I want to be careful of making pre judgments on this. But I think there’s some times for those who haven’t been to Europe. There’s this belief that Europe from the business perspective is really progressive. That has not been my personal experience. Is that from your experience when you were there? And I granted this is a little bit earlier in time, you know, but but not too long ago. What was your experience from that? What was from a women in business? When you were there? Were you were you working with other women? Or is it primarily did it feel? Not much different than us? Or was or worse? What was your perspective?

Kate Isler 26:40

So a couple of things, there’s a lot to unpack with that. So I would say that there are places in Europe, Nordics, where there is much more quality and always has been my experience has always been Eastern Europe is a really interesting place. Because you have sort of the opposite is what you had in the Middle East, right? You had very educated populations with very little income and capital at the time. And so in the Middle East, you have lots of money, but nothing was really equal. Right? So you know, you have the opposite. So in Eastern Europe, I worked with more women than I ever did anywhere else. Interesting. More women in leadership, more women, owning businesses driving businesses, when I was first working in Central Asia and Eastern Europe. That area was Russia and the Eastern European countries, many of them were actually run by women. Yeah, yep. And so you know, I think now Western Europe, I’d say, it varies for sure when the establish Western Europe. And I will tell you that the impression that the US has equity is a mistake. We you know, again, I harken back to the World Economic Report. And I think that we believe that we are so progressive, and we definitely are in education with we have parity in education. In fact, more women graduate from high higher ed and graduate programs these days than men. So we’re on, you know, on the other side of that, but in I think I hear this all the time, there are more men CEOs with a name, Mike and James, than there are women, CEOs. So let that sink in for just a minute.

Carl J. Cox 28:43

That’s, that’s crazy. So that’s a true, true fact.

Kate Isler 28:47

That’s true. It’s true fact. It’s a true fact. Women are less than 15%. of I believe it’s Fortune 1000. CEOs. Yeah. Until, you know,

Carl J. Cox 28:59

what was that? Second thing? You said?

Kate Isler 29:00

What percent thing? I think it’s 15% of the Fortune 1000? less than, okay, so, you know, the pyramid gets smaller and smaller as you go up. And there’s a lot of systemic, cultural reasons why that is. I don’t, you know, again, I am all about changing the world. I think that there’s a way in which we can grow women’s businesses and their, you know, you know, their presence and their impact. There is nothing that says that businesses need to be run by one sex or the other and they are predominantly men. There is in this country, enterprise level businesses there are I just looked at this 380,000 of those women owned. That’s it. 300,000 enterprise level businesses owned by women. That’s crazy. So there’s there’s huge room to change. And in Europe, you know, I don’t know the numbers as well, just because I’m not as steeped in it right now. But, you know, I think that it varies, and I think that steps are being taken. But I’m also realistic that this is systemic and 1000s of years old, and it’s cultural. It is absolutely cultural to, you know, have a difference. And, and not in a great way. Yeah, and

Carl J. Cox 30:34

it’s interesting culturally, or like and choices, you know, you have, boy, we give a careful going on too much of a tangent here, you know, I’ve been to China as well. And I actually it’s funny, experientially, I’ve met more women business owners there, in terms of the number of companies I met then with, almost with men, it was almost like 5050, part of it has to do with there was one child, per family, right? And so from an opportunity, like, you’re in there was like, well, your, your, your job is to be successful, right? versus there’s still, and I don’t think there’s a right or wrong, there’s still people here in the US that go, my goal is to raise my family as my primary thing, so to speak, or you’re just mentioned family things. And that could be for the man or the woman, right, you know, and those different parts behind it. And you just said your husband was the was taking care of your family, you know, when you were traveling around Europe and these different opportunities. And so it’s, it’s interesting, it’ll be totally interesting to see. But the it is interesting, culturally aware countries, where regions and places star has a big part of where they end up going, and where those opportunities are, and what’s considered good or wrong. You think of STEM right? You go into a STEM program. It’s almost always still males, and a lot of STEM programs, and you go into psychology, and it’s almost all women, you know, and it’s like, so, but then how does somebody who’s in psychology end up running a business and vice versa? Right, you know, if that is if there’s still some interesting parts, but still, how can we create the opportunity that women can still create businesses? I just think this is a super fascinating topic, right? of like, how do we, once again, still continue to create opportunity, and give people the opportunity to be aware they’re going to be more successful? Because there are differences right from from who we are, you know, and so, anyways, I love your passion behind what you do. So I want to ask the question of, so how, from your The WMarketplace? Maybe we use that, and you can maybe go a little bit broader if you like, how are you measuring success.

Kate Isler  32:46

So a couple of things is The WMarketplace really is it is a business in every sense of the term, its mission driven business. But that is not separate than our business results. Right. But they have to be collaborative, and you have to have them run in parallel. And so when I think about how we’re building success there, we are attracting and retaining customers attracting and retaining sellers and service providers on the on the site. So you know, the real like, the the numbers that we can measure, and the great news about digital business, is that all the numbers are always there, you know, what are the trends and who’s buying. But I think, on a bigger level is I’m a disrupter. You know, I make people uncomfortable. I gotta just say, you know, I’ve told that my closest friends and family tell me that all the time, you know, like, you made me wonder. And I think that that’s a little bit of my measure of success as well, because you’re not going to change things until people are uncomfortable. Because if it’s status quo, and you, you know, you continue on, there’s no success. And so I kind of measure that success, why people stop and think, oh, that does make me uncomfortable, because it’s awareness. And so I am a little bit of a button pusher.

Carl J. Cox 34:15

Well, I totally appreciate what you said there, if you would, with what we do, our whole goal is to get somebody from A to B. And you can’t do this things the same way to get to be if you want to be at a new destination, you have to change who you are, or you have to change the people on your team or you have to change the processes of how you’re doing it. But you can’t do the same thing and just hope

Kate Isler  34:41

that things will change. I love that you said that because that is what you bring to the party, right is that you stir the pot and it is on a way in which you know if you think about what is that strategy, the strategy is change. Right? That’s how you that’s how you become I’m successful. And so to me, the strategy has changed the way we do business. It is I am told all the time. Well, you know, the the big player in the world, it’s convenience. I’m like, Yeah, great. And if you want to ever, you know, you read the headlines about how they affect climate change, and how they affect employee morale, and how wages and all of those things that people are mad about. But you want to continue, oh, but I’m just gonna shop still doing that. I’m just still gonna, you know, keep my habits, but I don’t really like that. It’s like, Well, okay, then then nothing in your world is going to change. That’s right. That’s right. I am I am absolutely convinced that that’s the way it is.

Carl J. Cox 35:45

Yeah, you I love it. And you do we do have to, and we shouldn’t be complaining about how things are, if we’re not willing to do something about it, to change it. Yeah. And, and, and so. So don’t complain on message boards. You know, don’t plan on my website, if you don’t have a plan to change it. You know, now there are of course, people who don’t want change, right, there is that, but what what I heard what you said, I think is really important. And I don’t think it was subtle. I think you’re actually clear, but maybe people don’t understand it. This isn’t about you are a fixed mindset person. This is a growth mindset, right? It’s not only can women be more successful, but women of different colors can be successful and then can be successful too. This is not to be mutually exclusive. Right? This is to have a growth mindset that we’re all working more effectively and better buttons to, to understand that to create an opportunity. For those who haven’t been seeing it, right, they’ve been stuck in their old ways are thinking and what’s so fast. And once again, going back to the beginning, this whole marketplace has changed and created an opportunity that that may accelerate things to not come back, but actually go forward a generation, right because the disruption that COVID has caused. And there’s there are many good things and part of this is being able to once again not have to buy a rental real estate property because we could work and communicate on zoom. To be able to get a business done an e-commerce site and be able to get out there this is incredible. I mean, these these small things are so remarkable that they’re incredible. Okay, now we need to change the personal study. Obviously, you’ve talked to about 10 of a person we were mentioning earlier, I was just the Naval Academy to see my son, you have a son who’s a sailor, it just ironically is in golf is in Gulfport Mississippi where I just was that last week of all one or two weeks ago and and so you have this family you have your husband, you have a lot of things going on how how do you get a lot going on? How do you keep yourself in your A game?

You know, what are the things you’re doing? You know, and once again, it might be nothing you might be eating Snickers candy bars, you know, you might be you might be you know, I love this commercial by the way. Or you might be you know, running you know, 12 marathons, I don’t know, what are the things that you do on a consistent basis to help give yourself the poise and energy to keep moving forward.

Kate Isler 38:23

There’s a couple of things and you did mention I have a husband, I have three sons, I have, you know, a lot, and you know, the nonprofit, the for profit, all those things, I am, I’m a high energy person have always been, I workout regularly, just I in the morning, I get up at 530 like one of those crazy people and run or go to the gym, you know, I’m that person. But I also really value a moment of taking a step back. And so I am very much an extrovert most of the time, but I I need a minute, you know, I actually need to take three steps back and sort of read a book, do something else by myself. And I’m really big on that. And I think you know, people don’t give themselves that moment. And I you know, I’ve done it, all of my children’s life because there’s demanding to have children and be a partner and to be a friend. Those things weigh on you and I think oftentimes women don’t think to take a minute because they don’t prioritize and I can tell you that I have gone You know, let me spend the night somewhere by myself or, you know, just walk away for a little and, and sometimes, you know, a lot of that I wrote the book doing that I you know, have read amazing things I’ve done travelled to amazing places, just because I needed that time. And I am a huge advocate that everyone needs that.

Carl J. Cox 40:08

So I’m curious from the those those moments, is that something you try to do daily to get pause? Or is it more like a season? You’re like, Okay, I need to on Saturday, take two hours to like, chill and breathe. Well, how do you, you know, how are you putting that into your day to day life? Because you obviously you’re exercising regularly. So you’re getting energy out, right? And you’re trying to keep your health going, which is great, right? But But you mentioned there’s this pause right that you’ve created. Is it a little bit more haphazard? Or is it is it? Is it that for you? I mean, explain how that is.

Kate Isler 40:44

It’s absolutely haphazard. Unfortunately, it’s not you know, I wish I laugh when you go. Yeah, daily, weekly. Oh, wouldn’t it be great, but again, I’m running a startup and I, daily weekly is like yours in real life. Right. And so no, but there a moment I’m very attuned to listening to sort of my state of mind. And I know and I think we all do, okay. You know, my perspective is not great at the moment. I, you know, it’s time. And I think that that becomes, you know, good leaders, good, successful people need to listen to that, and I think they do. And I strive for that, and I’m not perfect at it by any stretch of the imagination. But it’s one of those things that is, you know, if I think how do I be a better person? How do I be a better leader? That’s one of the pieces where I think about often Yeah, that’s good. That’s

Carl J. Cox 41:47

Yeah, I think that’s super important. I think it’s I think I appreciate the honesty of like, no, you’re doing it when you think you need it, you know, and gays part usually, probably of time we need it’s probably a little too, you know, like a moment to lay you know, but but it’s good that you’re still making that effort to do something with that. And okay, so we I know you have commitments that you have to do next. So what is a book that you’d recommend or obviously I’d recommend people to read your book of course, but what is something else that you have that you would recommend that you’ve read that’s been inspiring to you recommend others?

Kate Isler 42:26

So I actually have two go and what is sort of more fun I’m just sort of casual reading The Year of Yes By Shonda Rhimes. Well, the year of yes okay. And that one is so interesting because it is you know, this is a this was the is the producer of Grey’s Anatomy and you know, the TV producer so she spent a year saying yes to everything which I was inspired because none of us do that on a regular basis right we think of all the reasons why no, but then the other one that I’ve just finished that I love is the Lost Art of Connection. So this is by Susan MacPherson and Susan is a dear friend of mine and reading her book was because she wrote it during COVID and talks about the parameters of how we connect how we get energy from one another now in this new paradigm that we all live in where it’s maybe not so obvious you know, you can think of the zoom and channels and all those but but really how do you connect and what level you connect them What are those strategies and I really appreciated that book and it was some of it was made you think about things that you probably already know but you didn’t put them in context and so I’m a huge believer in that

Carl J. Cox 43:52

I think those are first of all the area I love that because that’s very contrary you know it’s funny half the time to telling people to focus on the few right you know, because you’re like it but but that is an awesome thing and I’ve heard that many I thank you for The Year Yes, that’s a great suggestion, and then lost our connection. I’ve been fortunate I haven’t been until recently even saying I’ve been traveling every week but I’ve been traveling every week and being present with people and I love zoom because I don’t have to be on a plan to have to go on a plane to see you you know we could have this conversation. We I could see your your facial expressions, but what I have found, or my real learning is the conversation immediately after the meeting. Yep. And I don’t receive or obtain that it’s the soft things it’s the other part of the body language I could see shoulder up. But are you clenching your fists down below you know you you know what, what else is going on right and in our part, and then of course, social media. The Internet, I just read this terrible data that Facebook I think just came out the wall street journal about how Instagram and Facebook and these different channels and Snapchat, how they’ve created actually even worse, we knew this, but now the data has come out of how much more people are negative about themselves, because they’re comparing themselves versus everybody. And it’s like, well, that that shouldn’t be the goal here, folks. Right? The goal should be to be grateful that people are doing wonderful things. And not the purpose of this whole show, folks is do not measure success based on other people, but measure says, based on how you need to measure success, right? You know, and I appreciate what you were saying, you know, behind this, because we have to measure success based on our own definitions. And I love it, how you’ve had your definitions along the way. And we can all reach our marriage, our own measure success by getting through there, you have an awesome story. I wish we could spend another hour talking. What How can people find out more about your business and get connected with

Kate Isler 46:05

you? So they can always come to thewmarketplace.com? All one word? Am I am I answer? Anyone who emails me for sure. They can get the book, and I would prefer it to come across The WMarketplace. Again, that platform versus Amazon, it’s there. But really, you know, it’d be great to get it on The WMarketplace. LinkedIn, I’m there. And I answer those emails. Because the other thing that I think, you know, my mission personally, too, and one of the reasons I wrote the book is because oftentimes, when you hear about successful people, or when you hear them, it appears that they’re in the right place at the right time, and that things just sort of went the right way. And, you know, again, I think I wasn’t introduced to the right person at the right time. You know, and I am convinced that anyone can do it. Anyone can be happy. They need to not self select out. You know, because you have other responsibilities or it’s too hard, or, you know, I again, I’m like, yeah, you can put together a life that is fulfilling and fun and happy for yourself. You just have to know what that is. And it’s an evolution. Yeah, what I thought I wouldn’t be doing 10 years ago is not what I’m doing now. Thank goodness, I think, but Right. Right. Yeah. No, reach out to me. Always.

Carl J. Cox 47:32

Thank you. Thank you, I, this has been tremendous conversation, you’re an absolute inspiration for others and for you trying to do I think your causes extraordinary being I had, I think I met my mom was one of the first pile drivers in the state of Oregon, you know, was a cook and tugboat up in Alaska was in one of two women who is in a mining camp 500 men. You know, sometimes you just gotta be willing to take some risks, to have incredible opportunities, you know, to do things and to continue to have that courage, right? You know, not just one time I think that’s the hard part is right is we can all take that challenge for a season. But we’re where it’s really amazing is where you can continue through it. You know, like, I think for your story that you were 20 years in Europe, being a business executive, that’s a lot different than just taking a two year stint in Dubai, or a two year stint in Munich or something like that. And so I commend you for that. That’s that’s not normal, you know, and and the path that you got there. So thank you for being an inspiration for those who are on there. So, Kate, Kate Isler, thank you so much for being a guest on the Measure Success Podcast.

Kate Isler 48:47

Thank you for having me. I really enjoyed it. And to

Carl J. Cox 48:51

all the rest of our guests on there, one encourage you to go a couple different websites once is you can we actually have a new Facebook group, believe it or not, called the measure success group, I encourage you to go there I’m going to be a little bit more raw in those things and show that and I’m also having, tracking the marathon that I’m training for, which I haven’t done yet, where I challenged John and i have a bunch of recordings that just I just released my first one so anyways, I encourage you to go to that it’s a lot of fun. It’s going to hopefully be courage, confidence for you. But more importantly to all the rest of your I wish all of you the very best at measuring your success. Thank you and have a great day.

Outro 49:29

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