In This Episode:

Have you ever stared at a blank page, cursor blinking away, and struggled to come up with content that will grow your business? We live in a 24/7 digital world, and content is more important than ever. But as a business leader, it never feels like you have the time to sit down and actually create it.

The latest guest on the Measure Success podcast, Sally A. Curtis, is here to share some good news: you’ve probably already created exactly what you need.

Sally A. Curtis is a content repurposing wiz, speaker, radio/TV and podcast host, speaker bureau owner, connector, and mother. She’s passionate about amplifying her clients through content repurposing, building their brand equity, and positioning them as the expert in their market.

Tune into the full episode for more about how to repurpose content you already have into “bite-sized” pieces, why it’s so important to listen to what clients are already asking for when you’re building your business’s services, and strategies Sally’s used to build a strong work-life balance.

Here’s a Glimpse of What You’ll Learn:

• How Sally was able to build her business based off what people were already asking her to do
• What it means for a business owner to be “too close” to their content, plus more about Sally’s process for turning huge content pieces like books into small, bite-sized pieces of content that can elevate a business or brand
• Why Sally says her work is like being in a personal development seminar every single day
• More about Sally’s professional background, including why she’s always had a side hustle
• The three arms of Sally’s business, and how she sees each of those growing in the future
• Why connection is one of the top challenges Sally faces as an entrepreneur
• How Sally measures success, plus the strategies she uses to reach a “steady” point within her business
• The role that discipline plays in Sally’s life, and how those boundaries have helped her build a more balanced life
• The difference between “being” and “doing” and why Sally draws such a firm line between the two when she first starts a day
• The power of “little moments,” and how they serve as the framework for success in Sally’s personal life
• Which book taught Sally what her specific “genius” was, how she used that to refine her business, and the one word she’d use to describe her work and life

Resources Mentioned in This Episode:
Sally A. Curtis on LinkedIn
Sally’s business website
Sally’s Success Secrets Exposed Community on Facebook
Sally A. Curtis on Instagram
“Your One Word: The Powerful Secret to Creating a Business and Life That Matter” by Evan Carmichael
40 Strategy
Contact 40 Strategy
Carl J. Cox on LinkedIn