40 Strategies
(Picture: 40 Strategies with Carl J. Cox)

Strategy 4 Saturday (<4-minute read)

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40 Strategies to Boost Your Business Value

Let’s dive into a straightforward guide for making your business more valuable. This is for all you entrepreneurs and business owners for small to medium-sized businesses out there who want clear, actionable advice to level up your game.

Start Here
The Spark

A year back, a chat with a client got me thinking. They wanted more than strategy advice; they wanted real steps to grow their business. That got me into thinking about how to turn ideas into action, especially when it comes to making more money, managing people, solving sales problems, and hiring better.

From Idea to Action

It’s one thing to know why you’re doing something; it’s another to figure out how. Many businesses get stuck because they only focus on small fixes, not the big picture of making their business more valuable.

What Makes Your Business Valuable
Understanding Value

To grow your business, you need to look at the big picture, not just the money in the bank. It’s about the whole operation and strategy. We have hundreds of strategies to grow your business, however, we are focusing on the Top 40 Strategies that will grow your business. We can group those 40 Strategies into The Big Four. To see the full 40 Strategies List, click here.

The Big Four

      Money Matters: Where your finances stand and what the future looks like.

      People: The unique differentiator with your business.

      Working Smarter: Making your processes slick and efficient.

      Standing Out: How you stack up against competitors and what your customers think of you.

The 40 Strategy Way
Big Company Wisdom

What I learned from Fortune 500 bosses is at the heart of my approach: plan well and execute better. These insights help me help businesses not just grow, but soar.

Putting It to Work in Smaller Businesses

The real test of these strategies is how they work in smaller, more agile businesses. That’s where you see real growth happening. We have to be much smarter selecting and applying our strategies because we do not have unlimited resources.

Building Your Strategy
Spotting Opportunities

First up, we figure out where your business can shine, where it’s weak, and what it’s good at. This helps us make a plan that hits where it counts. We take this a step further and calculate which strategies will create the greatest value using assessments, earnings, multiples, and current industry data.

Calculated Risk-Taking

We take this a step further and calculate which strategies will create the greatest value using assessments, earnings, multiples, and your current industry data. Our goal is to reduce the risk in your company; which will increase the value of your business.

Making and Following the Plan

We create a custom plan for your business, a guide from where you are to where you want to be, focusing on making things happen. We design an accountable plan to assure that you will obtain a very high return on your investment.

Top Tips for More Value
Handle Your Finances

Growing your business isn’t just about watching the cash flow. It’s about smart investments, managing costs, and finding new ways to make money.

Efficiency Is Key

Make sure your operations are smooth. Use technology and make sure your team is working on the right stuff. If you have not adopted AI into your business, you are already falling behind.

Market and Sell Better

In today’s market, you need to know your audience, have a clear message, and sell effectively.

Invest in Your Team

Your team is crucial. Invest in hiring, training, and developing them to foster a culture of innovation and loyalty.

Special Focus
Keep Innovating

Always look for ways to improve your products or services to stay ahead.

Customer Relations

Build strong relationships with your customers. Provide great service and understand their needs.

Tech and Digital

Use technology and digital tools to make your business more efficient and reach more customers.

Working with Different Businesses
One Size Doesn’t Fit All

Our strategies work for a variety of business types, each needing a customized approach for growth and increased value.

Join the Conversation
Our New Podcast

We’re launching a podcast to share tips, stories, and insights from the business world, including expert guests from around the world. Monday through Friday, we will release a 4-minute strategy to grow your business with experts from around the world. The new podcast is expected to launch in the summer of 2024.

Build a Community

It’s a very big world, and we are not afraid to share it. We aim to create a network of small to mid-sized businesses that help each other grow through shared strategies and experiences. By the end of 2024, we will have 3 certified partners, for each of our 40 Strategies, for you to select for specific projects. If you are interested in being a certified partner, please click here.

Wrap Up

Growing your business and increasing its value is about strategic thinking and getting things done. By applying these 40 strategies, you can see real growth, make your operations smoother, and improve your position in the market.

Call to Action

Let’s tackle this challenge together and turn your business into a powerhouse.

Email Carl J. Cox to be put on the waitlist to boost the value of your business. 

40 Strategies
(Picture: Strategic Capacity Report)
Measure Success Podcast 
Carl J. Cox | How to Be in the Top 10% of Leaders Who Reach Their Goals

Did you know that a full 90% (ninety!) of businesses fail to meet even two-thirds of their strategic objectives? 

That’s a *lot* of failed strategic plans stacked up in someone’s filing cabinet.

So what does it actually take to be part of the 10% that reaches their goals? 

There are a few key principles that will help you turn your strategic objectives into an actionable, realistic plan. And I’m diving into those on my latest solo episode of the Measure Success Podcast. 

I’ve taken the Fortune 500 principles I learned as an executive at seven different organizations that grew from 2x to 7x — and helping you apply them within your small to medium-sized business. 

Tune into the full episode wherever you get your podcasts for more on why leaders struggle with strategic planning, how to buck that trend, how to use Fortune 500 growth principles even as a small business, exercises you can include in your strategic planning, and more.

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