How to Build Recurring Revenue by Matching Services and Clients

If you’re tired of inconsistent income and the endless cycle of chasing new clients, it’s time to rethink your approach. In this episode of the $4M Strategies™ podcast, Carl J. Cox, CEO of 40 Strategy and 40 Accounting, talks with Behdad Jamshidi of CJAM Marketing, about how to create a high percentage of recurring revenue by delivering long-term value to clients.

Behdad shares how he transformed his business by focusing on strong client relationships, tailored services, and effective partnerships. His strategies aren’t about quick wins—they’re about building sustainable revenue streams that reduce churn and improve client satisfaction.

Key Takeaways from the Episode:
  1. Match services with client needs for long-term retention
    Behdad explains the importance of understanding both client and partner personalities. When you match the right service provider with a client, you create lasting partnerships that generate recurring revenue.
  2. Build supportive communities for clients
    A unique strategy Behdad shares is creating communities where clients can ask questions anytime. Whether it’s through a Slack group or another platform, offering consistent support increases engagement and retention.
  3. Set clear expectations upfront
    Behdad stresses the importance of clear communication. When clients know what to expect, they trust you more—and that trust translates into long-term relationships.

By focusing on these strategies, Behdad has helped businesses grow by keeping clients engaged and satisfied. If you’re looking to improve your cash flow and build a more stable business, this episode offers practical steps to help you get started.

Ready to create recurring revenue and grow your business? Listen to the full episode now on your favorite podcast platform.

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