In This Episode:

Do you ever feel like the business growth you want is just out of reach? That you and your team are wasting time on activities that don’t move the needle? Or that you don’t know how to leverage your data, your people, or your processes to scale more quickly?

What you need is a strategy—but that word gets thrown around a lot. In this episode, host Carl J. Cox explains what makes a successful strategic plan, what causes them to fail, and why strategy is the most critical component to growth.

Tune into the full episode to learn more about how to design a business strategy that will actually get done, why your organization needs to nail down the “how” as much as the “where,” and processes you can incorporate to make sure your strategic initiatives are on the right track.

Here’s a Glimpse of What You’ll Learn:

• Some of the stats around how often strategies fail
• More about Carl’s background in business, including why he spent years just “keeping his head down,” and how he learned the hard way from those lessons
• The 3 components of a successful strategic plan
• Why it’s so powerful to have goals that are a little “audacious”
• The difference between operational and strategic plans
• Why 40-60% of strategic potential is lost in the execution phase
• The cadence of check-in meetings; Carl recommends to ensure accountability
• More about the 7-step CAPTAIN process that Carl takes businesses through in order to create and execute a successful strategic plan
• Why flexibility is such an important component of a strong strategy

Resources Mentioned In This Episode:
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn
• “Endure: How to Work Hard, Outlast, and Keep Hammering” by Cameron Hanes