The Future of Entrepreneurship: Lewis Schiff on Scaling, Value Creation, and the Wealth Shift
Why Business Success Is Changing
Entrepreneurship isn’t what it used to be. The old playbook—build a business, scale operations, and sell—has been replaced by a new model of value creation.
In this episode of the Measure Success Podcast, Carl J. Cox, CEO of 40 Strategy and 40 Accounting, & Lewis Schiff, from Birthing of Giants, share the three mega trends reshaping the business landscape. If you want to future-proof your business and scale smarter, these insights are critical.
The Three Mega Trends Shaping Business Success
- Intellectual Property is the New Gold
For decades, business value was tied to physical assets and operational efficiency. Today, the real value lies in intellectual property (IP), expertise, and proprietary systems.
🔹 What This Means for You:
Businesses built around knowledge, branding, and proprietary methods hold more value than ever.
Companies with strong IP portfolios can scale faster and command higher valuations.
Entrepreneurs should focus on monetizing ideas, not just operations.
- The Biggest Shift in Wealth Creation
There’s been a major shift in how wealth is created. The old model of building a business and selling it is being replaced by a system where founders retain ownership and create passive income streams.
🔹 How to Capitalize on This Trend:
Instead of exiting, entrepreneurs are licensing, franchising, and leveraging partnerships.
Recurring revenue models are outpacing one-time sales.
Companies with a strong digital presence have more leverage in negotiations.
- Technology is Driving Business Scalability
Technology has leveled the playing field, making it easier than ever to scale a business with fewer resources.
🔹 Why This Matters:
Small businesses can now compete with global brands through automation and AI.
Low-cost marketing tools allow businesses to reach customers faster.
Entrepreneurs who embrace tech-driven solutions will scale with less overhead.
How to Future-Proof Your Business
With these trends shaping the business world, how can you position yourself for success?
Build and protect your intellectual property – Focus on branding, proprietary processes, and knowledge-based assets.
Develop scalable revenue streams – Look beyond traditional sales and explore subscription models, licensing, and franchising.
Leverage technology strategically – Automate processes and use data-driven decision-making.
Final Thoughts: Why Now is the Best Time to Be an Entrepreneur
Entrepreneurs who understand and embrace these trends will be the ones who thrive in the coming decade. Business success is no longer about scaling operations—it’s about scaling knowledge, systems, and brand value.
🔊 Listen to the full episode now and start building a smarter, more scalable business.
Lewis is the author of the best-selling book, Business Brilliant, which focuses on wealth- creating behaviors and attitudes for the new economy (Harper Collins 2013). His other books are The Armchair Millionaire, The Middle-Class Millionaire and The First Habit.
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