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The Power of Branding: How to Build a Brand That Stands Out – Featuring Jason Sherwood
Why Branding is the Key to Business Growth
A business without a strong brand is easily forgotten. In today’s crowded marketplace, branding isn’t just about logos and colors—it’s about creating an identity that customers connect with.
In this episode of the Measure Success Podcast, Carl J. Cox, CEO of 40 Strategy and 40 Accounting, talks to Jason Sherwood who shares how businesses can craft a bold, impactful brand that attracts customers, builds trust, and drives long-term success.
What is Branding and Why Does it Matter?
Branding is how your business is perceived. It includes:
- Your visual identity (logo, colors, typography)
- Your voice and messaging
- The experience customers have when they interact with your business.
A strong brand helps businesses:
- Stand out in competitive markets
- Attract the right customers
- Build trust and loyalty
Jason explains why branding isn’t just a marketing tool—it’s a strategic advantage.
The Biggest Branding Mistakes Businesses Make
- Inconsistent Branding
A brand must be consistent across all platforms—from your website to social media to customer interactions.
Solution: Develop clear brand guidelines so every piece of content aligns with your brand’s identity.
- Focusing Only on Logos and Colors
Many businesses think branding is just about a nice-looking logo. But a brand is the emotional connection customers have with your business.
Solution: Define your brand’s core message, values, and personality—not just its visual identity.
- Not Understanding Their Target Audience
If your brand doesn’t speak directly to the right customers, it won’t be effective.
Solution: Research your ideal audience and craft messaging that resonates with their needs and values.
How to Build a Bold and Impactful Brand
- Define Your Brand Identity
Your brand should answer these key questions:
- What does your business stand for?
- Who is your ideal customer?
- What makes you different?
- Create a Visual Identity That Stands Out
Your brand’s logo, colors, fonts, and design style should align with its personality and messaging.
Tip: Keep it simple, bold, and consistent across all platforms.
- Develop a Clear and Engaging Brand Voice
Your brand voice is how you communicate with customers. Is it friendly, professional, bold, or playful?
Tip: Make sure your brand voice is consistent in emails, social media, and marketing materials.
- Focus on Customer Experience
Branding isn’t just about what you say—it’s about how customers feel when they interact with your business.
- Provide great customer service
- Ensure a seamless buying experience
- Make your brand memorable and engaging
Final Thoughts: Build a Brand That Gets Results
If your business struggles to stand out, it’s time to focus on branding. A strong brand attracts customers, builds trust, and fuels long-term success.
Jason Sherwood’s advice:
- Be consistent in branding and messaging
- Focus on emotional connection, not just visuals
- Know your audience and speak directly to them
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