The ReWild Group – May 2024

Your host, Matthew Pohl, talks with the CEO of 40 Strategy, Carl J. Cox.

Carl’s professional journey is a testament to the transformative power of strategic thinking. His career, which has spanned across various small to medium-sized businesses with revenues up to $100 million. He has a passion for guiding companies through pivotal growth phases. Carl’s transition from a CFO to a consultant was fueled by his desire to tackle the unique challenges that come with scaling a business.

At the heart of Carl’s philosophy is the belief that strategic planning is not just a luxury for the corporate giants but a necessity for all businesses, regardless of size. His company, 40 Strategy, is built on the premise that a mere 2% of organizations dedicate the equivalent of 40 hours per year to strategic planning. Carl’s mission is to elevate that number by helping businesses craft world-class strategic plans and execute them effectively.

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