How to Achieve Success with Strategic Focus: Insights from Arjun Sen
In this episode of the Measure Success Podcast, we dive deep into what it takes to achieve sustainable growth in business. Arjun Sen, a former Fortune 500 executive and the current CEO of Zen Mango, shares his insights and strategies for driving success through measurable goals and authentic branding.
The Power of KPIs
Arjun emphasizes that knowing what to measure is critical for achieving long-term success. Aligning your team with clear objectives not only improves outcomes but also boosts overall efficiency.
Building Trust One Customer at a Time
Success isn’t about big numbers alone. Arjun explains how focusing on individual customer experiences leads to loyalty and growth.
Storytelling as a Strategic Tool
Learn how crafting a compelling brand story can transform your organization’s impact and create lasting connections with your audience.
Whether you’re leading a startup or managing a large corporation, this episode offers practical lessons that can be applied to any organization.
Update from Arjun, 11/18/24:
In 2020, he had a podcast conversation with Shoojit Sircar. Little did he know that that conversation will lead to the movie I Want To Talk. The movie is based on his life journey and is releasing in theaters worldwide on November 22nd!
I Want To Talk, is about celebrating the “Not giving up” spirit in each and every one of us. It is directed by Shoojit Sircar, whose last movie was released in over 200 countries and viewed by over 39 million people. You can find the trailer and a personal message to you from the director and the main actor Abishek Bachchan (who plays Arjun).
Save the date, November 22nd, and please plan to watch the movie with your family and friends in a theatre near you. Here is a list of cities and theaters the movie is expected to play in the US and Canada. (Programming of actual show timing will be released Nov 18th)
Here’s a glimpse of what you’ll learn:
- Arjun Sen talks about ZenMango and describes some of the marketing strategies he deployed when he was working at Papa John’s
- The net promoter score versus focusing on the individual
- What are some of the crucial questions that Arjun asks when he’s consulting with companies?
- Why you should be a customer in your own business
- Arjun shares the reason he quit his successful corporate job for ZenMango
- The financial advice from Arjun’s grandma that changed his life
- Arjun Sen on LinkedIn
- Arjun Sen’s website
- ZenMango
- Secrets to Win Big® with Arjun Sen
- Customer Karma: Why Stop at a One-Night Stand, When You Can Have a Lifetime Relationship with Your Customers? by Arjun Sen
- Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout
- The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
- 40 Strategy
- Contact 40 Strategy
- Carl J. Cox on LinkedIn