Redefining Success: Bill Carmody on Abundance, Leadership, and Impact
Many people chase financial success, career milestones, and business growth, believing these will bring fulfillment. But what happens when you achieve those goals and still feel something is missing?
That’s the story of Bill Carmody, author of The Three Rules of Marriage.
Bill built a seven-figure coaching business, trained over 10,000 coaches, and worked with top leaders. He was financially secure, had a great family, and seemed to be living the dream. But inside, he felt empty.
In this episode of the Measure Success Podcast, Bill shares the mindset shifts that changed his life and career. He explains how moving from scarcity to abundance, prioritizing service over self-interest, and redefining success beyond money transformed everything.
If you’ve ever felt stuck despite your achievements, this episode will help you see success differently.
The Three Myths That Keep People Stuck in Scarcity
Bill discovered that many people struggle with success because they unknowingly buy into three myths. These beliefs keep people trapped in a scarcity mindset, preventing them from reaching real fulfillment.
- “More Is Better”
Most people believe that if they just make more money, buy a bigger house, or land the next big client, they’ll finally be happy.
But chasing “more” never leads to contentment.
👉 Why? Because once you get one thing, there’s always something else to chase. The cycle never ends.
- “It’s a Zero-Sum Game”
Some believe that for them to win, someone else must lose. This scarcity thinking makes people:
- Hoard opportunities instead of collaborating
- See competitors as threats instead of potential partners
- Focus on short-term gains over long-term success
👉 Reality check: Success isn’t limited. Opportunities expand when we collaborate, innovate, and serve.
- “This Is Just How It Will Always Be”
Many people believe their circumstances are fixed—that no matter what they do, their life won’t change.
👉 Truth: Your past doesn’t define your future. The moment you decide to shift your mindset, everything can change.
From Scarcity to Abundance: The Mindset Shift That Changes Everything
Bill learned that success isn’t about accumulation—it’s about impact and service.
For years, he was trapped in a scarcity mindset, constantly working to “achieve more” but never feeling truly successful. He finally made a shift:
💡 Instead of “What can I get?”, he started asking “How can I serve?”
This single shift changed everything:
- His business grew effortlessly
- He found more fulfillment in his work
- He helped more people while still achieving financial success
When he focused on helping others win, his own success naturally followed.
Why Humility and Service Create the Best Leaders
One of the biggest lessons Bill learned is that humility is key to success.
In business, the most successful leaders aren’t the ones chasing recognition—they’re the ones focused on serving their team, customers, and mission.
Key Traits of Successful Leaders:
- Listen more than they talk
- Prioritize long-term relationships over short-term gains
- Measure success by their impact, not just their income
Bill believes that the best leaders focus on service first, which builds:
- Trust among employees and clients
- Loyalty in business relationships
- Sustainable success that lasts
How Service Creates Real Success
Many entrepreneurs and business owners spend years pushing for more revenue, more clients, and more visibility—only to feel exhausted and unfulfilled.
Bill discovered that when you shift the focus to service, success happens naturally.
How to Lead with a Service Mindset:
1️⃣ Shift your focus from “getting” to “giving”
- Ask: How can I make my customers’ lives better?
- Provide real value before expecting anything in return
2️⃣ Invest in relationships
- Take the time to build trust and loyalty
- Focus on helping others succeed
3️⃣ Prioritize impact over ego
- The best leaders focus on their team’s success, not their personal recognition
- Great businesses are built on humility and service, not self-promotion
The Importance of Mental Fitness for Business Success
As a chief coaching officer, Bill has trained over 10,000 coaches and helped over 75,000 professionals improve their mental fitness.
Why Mental Fitness Matters for Success:
🧠 Mindset controls everything – Your beliefs shape your results.
💡 High performers don’t just work hard—they work smart – Mental resilience is just as important as strategy.
🔄 Habits create long-term success – Small, daily mindset shifts compound over time.
Bill shares how mental fitness helps entrepreneurs, executives, and leaders handle stress, make better decisions, and create sustainable success.
Final Thoughts: Success is About Impact, Not Just Income
Many people chase financial success only to realize that money alone doesn’t create fulfillment.
Bill’s journey proves that real success comes from:
- Shifting from scarcity to abundance
- Focusing on service over self-interest
- Prioritizing relationships, impact, and humility
How Do You Measure Success?
Bill believes that success isn’t measured by money, titles, or achievements—but by the amount of love and service you put into the world.
If you’re feeling stuck, unfulfilled, or looking for deeper success, this episode will help you redefine what success means for you.
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- 40 Strategy
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- Contact 40 Strategy
- Carl J. Cox on LinkedIn
- Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox.
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