How to Use AI to Transform Your Business: Insights from Angus Nelson

Artificial Intelligence (AI) isn’t just a trend—it’s a revolution. Businesses across industries are using AI to improve efficiency, automate processes, and drive results. Yet, many entrepreneurs and executives are unsure how to take the first step.

In this episode of the 4M Strategies™ podcast, Carl J. Cox, CEO of 40 Strategy and 40 Accounting,  talks to Angus Nelson who shares practical advice for applying AI to your business. From exploring tools like ChatGPT to crafting effective prompts, this episode is a roadmap for integrating AI into your operations and staying competitive.

Why AI Is Essential for Modern Business

Imagine having a team member who works 24/7, doesn’t take breaks, and can process massive amounts of data in seconds. That’s the power of AI. It acts as a productivity multiplier, allowing you to achieve more with fewer resources.

However, Angus, author of Confidence Comes Last, points out that many businesses are still hesitant to adopt AI. Whether it’s fear of complexity or a lack of understanding, these barriers can leave you stuck while your competitors move ahead. Running a business without AI today is like relying on a typewriter in the age of computers—you’ll quickly fall behind.

This episode breaks down AI adoption into simple, actionable steps, so you can take the first step with confidence.

Key Highlights from the Episode

1. Start Small with Free Tools

Angus advises starting with accessible tools like ChatGPT. Platforms like this offer free or low-cost ways to explore AI’s capabilities. As you experiment, you’ll begin to see how AI can integrate into your specific business processes.

For beginners, tools like ChatGPT provide a great entry point. You can use them to:

• Automate customer service responses.
• Create personalized marketing content.
• Analyze trends in customer behavior.

Starting small reduces the risk and helps you build confidence as you learn how to apply AI in meaningful ways.

2. Master the Art of Prompts

At the heart of effective AI use is communication. Angus explains that AI tools rely on prompts, which are the instructions you give the system. Learning to write detailed, thoughtful prompts is critical to getting the most out of AI.

Here’s how to write better prompts:

• Be Specific: Provide as much detail as possible about what you need.
• Think of AI as an Assistant: Frame your instructions as if you’re guiding a team member.
• Iterate: Don’t expect perfection on the first try. Use feedback to refine your prompts.

Progressive prompting, or tweaking your instructions over time, allows you to hone the AI’s output. For example, if you’re asking AI to write a marketing email, you can test different tones and formats until you find the perfect result.

3. Use AI Across Business Functions

AI isn’t limited to one department—it can enhance nearly every area of your business. Angus highlights several use cases, including:

• Hiring: Automate resume screening or create personalized interview questions.
• Sales: Generate tailored scripts and follow-up emails.
• Data Analysis: Process large datasets to uncover actionable insights.
• Content Creation: Use AI to write blog posts, create social media content, or develop ad copy.

AI tools can save time and free up your team to focus on more strategic initiatives, driving better outcomes across the board.

4. Overcoming Fear of AI

One of the biggest barriers to AI adoption is fear—fear of complexity, fear of failure, or fear of losing control. Angus encourages businesses to embrace AI as a tool, not a threat.

By starting small and focusing on one area of your business, you can gradually build confidence and expertise. Think of AI as an extension of your team, one that’s designed to help you work smarter, not harder.

The Risks of Avoiding AI

Ignoring AI isn’t just a missed opportunity—it’s a potential liability. Businesses that fail to adopt AI risk falling behind competitors who are leveraging its capabilities. As Angus puts it, running your business without AI today is like sticking to outdated technology while others innovate.

The good news? You don’t need to dive into complex AI systems to start. Simple tools and clear strategies can set you on the path to success.

Practical Steps to Get Started with AI

If you’re ready to integrate AI into your business, here’s a simple roadmap:

Step 1: Explore Free Tools
Start with platforms like ChatGPT, Claude, or other user-friendly AI tools. Experiment with their features to understand their capabilities.

Step 2: Write Effective Prompts
Learn how to communicate clearly with AI systems. Test and refine your prompts to get better results over time.

Step 3: Focus on One Use Case
Choose one area of your business to start, whether it’s marketing, operations, or customer service. Build a small project around this use case.

Step 4: Scale Over Time
Once you’ve seen success with one use case, expand AI’s role in your business. Gradually introduce new tools and processes to maximize its impact.

Why You Should Listen to This Episode

This episode isn’t just for tech enthusiasts—it’s for business owners, executives, and managers who want to future-proof their operations. Angus delivers actionable insights that make AI approachable, even for beginners.

Whether you’re looking to save time, improve decision-making, or enhance customer experiences, this episode provides the tools you need to start.

Take the First Step

AI is no longer optional—it’s essential for businesses that want to stay competitive. By starting small, mastering prompts, and focusing on strategic applications, you can unlock AI’s potential and drive real results.

Don’t wait for your competitors to get ahead. Take action today and see what AI can do for your business.

🎧 Listen now and discover how to integrate AI into your operations. Want to learn more? Let 40 Strategy help! 

Listener Feedback: