In business, some of the best leaders have ideas that others would consider “crazy.” But those ideas are often the ones that push us the furthest. And no one knows more about pursuing lofty, wild goals, quite like our latest guest, Cameron Dorn.

Cameron Dorn is the Founder and CEO of The Suitcase of Courage, two-time Guinness world record holder, two-time national champion in triathlon, and believer that “small town” does not mean “small opportunity.”

Listen to the full episode for more on Cameron’s journey (both in business and in sports), how his company helps improve the health of organizations’ employees, and how he uses a mix of qualitative and quantitative results to measure the success of his business.

Here’s a Glimpse of What You’ll Learn: 

• More about Cameron’s company, The Suitcase of Courage, and how they help employees become happier and healthier
• The biggest challenge Cameron has struggled with as he’s grown his business
• What Cameron has learned about leadership from the Ted Lasso TV show
• The deeper meaning behind “The Suitcase of Courage” as Cameron’s company name
• The quantitative results Cameron uses to measure success in his business
• How Cameron got into triathlon — and why he was sleeping in his car between races
• What inspired Cameron to break the world burpee record
• Some of the next things Cameron is planning, including the new world record that he’s trying to break, and the next round of summits he hopes to climb
• The advice Cameron gives to “regular” people who are just getting started with exercise

Resources Mentioned in This Episode: 

• The Suitcase of Courage
• Cameron Dorn on LinkedIn
• Cameron Dorn on Instagram
• “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek
• “Bear Grylls Survival Skills Handbook” by Bear Grylls 
• “How to Stay Alive: The Ultimate Survival Guide for Any Situation” by Bear Grylls
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn