Big, scary, spiders. This is when you know you’ve hit rock-bottom: when you have no other place than to live in a basement full of them! For entrepreneurs, how they respond to that situation (and that location) is often the most important piece of their business journey. 

And no one knows the peaks and valleys of the entrepreneurial journey quite like our latest guest. Steven Pemberton is an entrepreneur who’s generated over $3 million in revenue on e-commerce platforms. He now helps coaches and business leaders get in front of their ideal customers to accelerate their impact through a system called “Challenges.”

Listen to the full episode for more on Steven’s backstory (from losing all his money and living in a basement, to building a 7-figure business), some of the top characteristics the most successful entrepreneurs have in common, the dangers of pride, and more.

Here’s a Glimpse of What You’ll Learn: 

• More about Steven’s approach to helping entrepreneurs grow their impact and increase their sales 
• Why you don’t have to have a ton of money in order to get started on your entrepreneurial journey
• An idea of the conversion percentages that Steven’s clients have experienced by using his “offer drop” tactic 
• More on Steven’s backstory, including he and his wife losing everything and how that first taste of “failure” held him back from getting back into business later
• How Steven’s wife went from no experience to making $1 million in revenue — and why she convinced Steven to once again go into business 
• Why gross revenue doesn’t tell the full story of a business
• Why Steven says success in business can come down to the intersection of skillsets, opportunity, and perseverance 
• Why pride can get in the way of business success, and why transparency is so important when it comes to gross and net revenues
• The difference between providing value and ideas, and why authenticity is so important 
• How Steven measures success in his business and in his personal life
• Some of the habits that Steven has integrated into his daily life to be at his best

Resources Mentioned in This Episode: 

• Hollwco.com
• Steven Pemberton on LinkedIn
• Steven Pemberton on Facebook
• Steven Pemberton on Instagram
• “The Blessed Life: Unlocking the Rewards of Generous Living” by Robert Morris
• “No Pain, No Gaines: The Good Stuff Doesn’t Come Easy” by Chip Gaines
• “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn