How to Boost Employee Engagement by Putting People Before Profits: Insights from Brian Bogert

In this episode of the $4M Strategies™ podcast, we are joined by Brian Bogert, a leadership expert who sheds light on one of the most critical aspects of running a successful business: employee engagement. Too often, companies focus solely on profits and assume that paying employees well will keep them happy and engaged. But as Brian explains, that approach often misses the mark.

Why Engagement Starts Before Hiring

According to Brian, engagement begins even before someone joins your team. It starts with asking the right questions during the interview process. Are they a cultural fit? Do they align with the job expectations? Leaders often make the mistake of hiring quickly without truly understanding whether the candidate’s values and goals align with the company’s culture.

It’s Not Just About Money

One of the biggest misconceptions about employee engagement is that it’s driven by salary and benefits alone. Brian shares a compelling story about a construction company that believed its high turnover was due to pay disparities. After conducting a survey, they discovered that what their workers really valued were small but meaningful perks like new boots and equipment every 90 days. By implementing this simple solution, the company improved retention dramatically without increasing wages.

Listen and Respond

Engagement is about more than just perks; it’s about listening to your employees and acting on their feedback. When employees feel heard and appreciated, they are more likely to remain loyal to the company. In today’s competitive job market, keeping your employees engaged could be the difference between a thriving workforce and a revolving door of new hires.

Key Takeaways:

• Employee engagement starts before the hiring process.
• It’s not always about salary—listening to what employees value matters more.
• Small changes can make a significant difference in retention.
• A loyal, engaged workforce will improve your company’s bottom line.

Final Thoughts

As Brian Bogert highlights, the secret to retaining your best employees lies in understanding what they truly need and making those adjustments. Whether it’s providing the right tools or fostering a culture of appreciation, engagement isn’t something you fix after someone joins your team—it’s a proactive effort that starts from day one.

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Tune in to the full episode of the $4M Strategies™ podcast to learn more actionable tips for improving employee engagement and retention in your company.

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