Lost at CEO Book Launch The Countdown has begun!

• Book Launch Party, watch for Google Calendar Invites
• Best Seller benefits for you
• Publishing Book Updates
• Did you say Audiobook?
• Book quotes
• Strategy Fact

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Book Launch Date has been set for May 24th!

Save your calendar for Wednesday, May 24th at 4:30 PM Pacific Time.

At 4:30 PM | Zoom launch event. Estimated 30 Minutes.
At 5:30 PM | Top Golf @ Hillsboro, Oregon. Estimated 2 Hours.

For the Zoom launch event, this is designed for our out-of-town guests, where we will provide you the links for promotional materials. BYOB for the celebration toast.

A detailed agenda including speaker list is being prepared.

Details:

You will receive a Google Calendar invite this week, with a Zoom link update to follow prior to the event.

For the Top Golf event, this is designed for Portland/Metro area guests, where we will have an Open House for food, drinks, golf, and a book signing.

Local area folks, will receive a 2nd Google Calendar invite this week to be at the Top Golf event. We do need your RSVP to properly order food, by no later than May 20th. You may attend both events!

Our preliminary goal is to achieve Amazon Best Seller Status and to celebrate the book release. The Zoom book launch party will help us do both!

If you are on the Zoom book launch, you will receive a $.99 e-book price, that will only be open during the launch promotion. It’s important to wait for the actual party, to start the purchase process.

Our anticipated book list prices will be:

$27.97 for hard cover
$14.97 for soft cover
$7.97 for e-book

Not only will you get a discounted e-book price and the pride of saying to your friends and family…

“Did you know that I help Carl’s book, Lost at CEO, become a bestseller!”

You will also get access to…

1) Lost at CEO, 4 Outside Business Expert sessions, starting in September
2) Invitation to Lost at CEO book study, starting in September
3) 20% Discount to our Captain Strategy series
4) Free shipping for signed books
5) Additional Strategy downloads…

Speaking of book updates:

• The edits are in the final proofing stage
• We will have author copies available at the Top Golf event
• Speaking engagement on June 1st in Chicago with book signing

Audiobook:

This was a tough decision! I am a huge audiobook listener. I had this original vision of reading the book, plus adding bonus materials and commentary…my preference is listening to the author.

BUT…this book is also far different from the one that I started writing 2 1/2 years ago.

This is a leadership / business fable; that feels very realistic. The concepts apply to all of us. It has multiple characters and drama, and I made the tough decision last night to outsource the reading to a professional voice.

We also decided to launch it at the same time as the physical book launch, and frankly I did not have the resource time to meet the launch date. I know many of you are audiobook listeners, and I did not want to have you wait 3 months to get it done. It should be awesome, and you get in on May 24th!

Selected Book Quotes:

“Success in business is predictable if you know what determines it…thought-provoking insights on how to turn around a failing business, or, to take an ordinary business to extraordinary. If you are a CEO or business owner, and you only have time to read one book this year, it should be Lost at CEO.”

Jim Britt, 15X Best-selling Author, Keynote Speaker

“A no BS, practical, and honest look at the confusion, frustrations, and glory of the life and responsibility of a CEO. This book will make you laugh, cry and most importantly, will inspire and empower you to make pivotal shifts that make life better for everyone involved.”

Isabelle Mercier, Co-Founder & CEO of LeapZone Strategies, TEDx Speaker

Strategy Fact of the Week:

Middle management has the most resistance (51%) to implementing strategic initiatives over any other group in an organization.