Why Letting Go Is the Key to Growing Your Business
Brad Koehn on the Measure Success Podcast
Running a business is no small feat. As a CEO or entrepreneur, you’ve put in the work to build your company from the ground up. But as your business grows, evolves, or prepares for a sale, one of the hardest things to do is let go of control.
In this episode of the Measure Success Podcast, Carl J. Cox speaks with Brad Koehn, a seasoned executive coach with 30 years of experience in IT consulting and leadership. Brad specializes in helping small business owners navigate growth, acquisition, and divestiture. His advice helps leaders build profitable businesses that are easier to manage—and more valuable when it’s time to sell.
Why CEOs Struggle to Let Go
It’s natural to hold tight to what you’ve built, but control can become a bottleneck. Brad explains why loosening your grip empowers teams and drives growth.
The 4 R’s for Overcoming Limiting Behaviors
Brad shares his proven framework for identifying and addressing the unconscious behaviors that hold leaders back.
Preparing for Ownership Transition
If you’re planning to sell your business, preparation is key. Brad outlines steps to make your company more attractive to buyers and ensure a smooth transition.
The Importance of Leadership Development
Organizations that fail to invest in leadership often face downstream challenges. Brad highlights why leadership skills are critical for scaling success.
Why This Matters for CEOs
Many business owners get stuck when their companies reach new levels. Brad’s insights provide a roadmap to:
- Let go of limiting habits and embrace growth.
- Build a vision for the future and execute with clarity.
- Develop leadership teams that can run the business without you.
If you’re ready to grow your business, prepare for a sale, or build a stronger team, this episode is packed with practical advice.
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🎧 Listen to the full episode here: [Podcast Link]
Resources Mentioned in This Episode:
- Koehn Consulting Website
- Brad Koehn on LinkedIn
- Book: “Helping People Change: Coaching with Compassion for Lifelong Learning and Growth” by Richard Boyatzis, Melvin L. Smith, and Ellen Van Oosten
- Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox
- 40 Strategy
- Contact 40 Strategy
- Carl J. Cox on LinkedIn
