There are so many reasons a business could potentially fail. But the difference between businesses that weather the storm and those that go under is that their leaders don’t treat those “reasons” as excuses. They treat them as learning opportunities. 

That’s just one characteristic of top leadership that we talk about in this week’s episode, with guest Craig T. Ingram. Craig has over 25 years of commercialization leadership and management expertise, creating and implementing effective, out-of-the-box marketing and sales strategies in the MedTech and HealthTech industries. 

Tune into the full episode for more on Craig’s approach to business growth, how to stand out in a saturated marketplace, the power of saying “yes” often as a business leader, what makes a successful salesperson, and a lot more.

Here’s a Glimpse of What You’ll Learn: 

• More about what Craig does to help the MedTech industry, and how he started that career path
• The big problem with hiring in the MedTech and HealthTech industries — and why that has allowed Craig to offer such a different perspective and approach 
• The #1 reason people don’t earn their worth
• Why “doing your best” isn’t always enough in business 
• The top 3 characteristics Craig has noticed from highly successful people with extremely high net worths
• Why business leaders should say “yes” more often than “no”
• The skills any successful salesperson needs to have in order to communicate the value of their product or service
• The difference between strategy and tactics — and why so many people don’t realize this difference
• How to get past the hurdle of people being “over-marketed” to
• Why Craig pictures his day as a marathon, plus some of the habits he’s integrated into those days to maintain peak focus as much as possible
• Craig’s book (and author) recommendations

Resources Mentioned in This Episode: 

• Craig’s company, Medical Sales Growth
• Craig T. Ingram on LinkedIn
• Craig T. Ingram on Instagram
• Craig T. Ingram on Twitter
• “Millionaire Underdog: How to Start, Grow and Explode any Business” by J.T. Foxx
• “The Private Equity Playbook: Management’s Guide to Working with Private Equity” by Adam Coffey
• “The Exit-Strategy Playbook: The Definitive Guide to Selling Your Business” by Adam Coffey
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn