• What if you could spend just one day learning what it took someone else *decades* to learn? That’s the power of picking up a book: you get the most important lessons and advice, condensed down into a couple of hundred pages. Spend just one afternoon reading a great personal development book, and you could reap the benefits for decades to come. It’s that concept that inspired Nicholas Hutchison to start his business, BookThinkers.   

  Nicholas is our latest guest and is the Founder of BookThinkers, a company dedicated to spreading the power of personal development books. Nicholas is focused on developing insightful content and interviewing the world’s top non-fiction authors for his podcast, BookThinkers: Life-Changing Books. As a digital nomad, Nicholas runs his business from a different country every month and gives all the credit for this lifestyle to some of the early books he has read.

  Tune into the full episode for more on Nick’s top book recommendations (of course), how new authors can market their books even if they don’t have a huge platform already, why great leaders should read as much as possible, and more.

  Here’s a Glimpse of What You’ll Learn: 

  • More about Nick’s business and how he got started in the book world 
  • The connection between great leadership and reading habits
  • Some of the statistics around supply and demand in the book industry, especially with the increase of self-publishing
  • What gives books staying power beyond just an initial bestseller lists 
  • How Nick helps authors market their books, even if they don’t have an existing large platform
  • What’s surprised Nick the most about working in marketing and the book industry, plus what it means to “condense decades into a day” 
  • The percentage of books that Nick reads multiple (and many) times
  • How Nick measures success with his clients, and how some of those KPIs have changed over the past few years
  • Why books are the business cards that entrepreneurs actually need
  • Some of the daily habits Nick has integrated to maintain peak performance, including physical movement, biohacking, fasting, and more
  • Why Nick actually has more energy as he’s gotten older, and some of the routines that have helped him maintain that energy level
  • The power of asking yourself “What am I optimizing for?” 
  • How one book completely changed the narrative of long-term travel for Nick, and how travel has impacted Nick’s own self-development

  Resources Mentioned in This Episode: 

  • Book Thinkers website
  • Book Thinkers podcast
  • Nicholas Hutchison on LinkedIn
  • Book Thinkers on Instagram
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  • “The Compound Effect: Jumpstart Your Income, Your Life, Your Success” by Darren Hardy
  • “No Excuses!: The Power of Discipline” by Brian Tracy
  • “Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!” by Robert T. Kiyosaki
  • “Extreme Ownership: How U.S. Navy SEALs Lead and Win” by Jocko Willink and Leif Babin
  • “The Power of One More: The Ultimate Guide to Happiness and Success” by Ed Mylett
  • “The 4 Disciplines of Execution: Achieving Your Wildly Important Goals” by Chris McChesney
  • “Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel” by Rolf Potts
  • “How to Die Happy: Curated wisdom, stories, and utilities for the art of living” by Martin O’Toole
  • Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox 
  • 40 Strategy
  • Contact 40 Strategy
  • Carl J. Cox on LinkedIn