How to Build a Thriving Workplace Culture: Insights from Darrin Jahnel

Workplace culture isn’t just a buzzword—it’s the foundation of any successful business. In this episode of the 4M Strategies™ podcast, Carl J. Cox, CEO of 40 Strategy and 40 Accounting. interviews Darrin Jahnel, founder of the Jahnel Group, who shares how his team developed a culture that drives engagement, loyalty, and performance.

Why Culture Matters

Culture isn’t about trendy perks or superficial rewards. It’s about creating an environment where people feel valued, connected, and motivated to contribute their best. For Darrin, it all starts with the people you bring onto your team.

Three Key Elements of Strategic Culture
  1. Hire with Intention

Building a strong culture begins with recruiting the right people. Darrin compares his hiring approach to recruiting for a college football team. Finding top talent requires effort, engagement, and a commitment to finding individuals who align with your core values.

  1. Create Memorable Moments

Strong teams form bonds through shared experiences. Whether it’s a team trip, a challenging project, or a special event, these moments foster trust and camaraderie.

  1. Recognize Contributions Thoughtfully

Generic rewards don’t resonate. Darrin emphasizes giving personalized gifts that connect with the individual. For example, rewarding a team member’s children with a gift tied to their parent’s achievements creates a lasting impact.

Why These Strategies Work

By prioritizing people over perks, Darrin’s team has created a culture that not only retains talent but also inspires employees to excel. Culture isn’t just an HR initiative—it’s a strategic investment in your business’s success.

Practical Steps to Improve Your Culture
  • Evaluate your hiring practices. Are you actively seeking talent that aligns with your values?
  • Plan events and experiences that bring your team together.
  • Recognize individual contributions with personalized, meaningful rewards

Ready to create a culture that inspires success? Listen to this episode of the $4M Strategies™ Podcast for actionable insights and strategies you can implement today.

Curious how 40 Strategy can help you define your culture?  

Book a free consultation with our team to learn more. 

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