If you’re hoping to sell products, connect with new clients, attract investors for your company, or do any kind of business in today’s world, then people need to know who you are. And public relations is an integral piece of getting your organization’s story out into the world. Our guest this week is an expert in that field. Susan Harrow is a media trainer, marketing strategist and author of the bestselling book, “Sell Yourself Without Selling Your Soul” from Harper Collins. 

Tune into the full episode for more on the essential pieces of effective public relations, how leaders and entrepreneurs can get past imposter syndrome, what a “signature story” is and how business owners can craft their own, and more.

Here’s a Glimpse of What You’ll Learn: 

• More about what Susan does, why she got into public relations, and what she says is an “epidemic” among business owners today
• Why PR can “open the entire world” to an entrepreneur or company
• The 3 P’s of successful public relations
• How Susan helps her clients overcome imposter syndrome and the tools she uses to quickly shift someone’s internal barometer 
• Why presence is one of the most important pieces of successful PR 
• What people should do instead of “faking it ‘til they make it”
• More about “tapping” and the emotional freedom technique, and how it can help people overcome doubt, fear or other negative feelings
• Why Susan wrote her book, “Sell Yourself Without Selling Your Soul”, and why it’s helpful for both introverts and extroverts
• Breaking the myth that extroverts actually get more money from investors
• How Susan measures success in her personal life, and what it means to be a “wish-fulfilling jewel” 
• What Susan thinks it takes to become a great thought leader 
• More about Susan’s martial arts practice, and some of her other daily practices that help her maintain peak performance 
• Why anyone who wants to do PR needs to have a “signature story”

Resources Mentioned in This Episode: 

• • • Susan’s website, PR Secrets
    • “Sell Yourself Without Selling Your Soul: A Woman’s Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit” by Susan Harrow
    • Susan Harrow on Facebook
    • Susan Harrow on Twitter
    • Susan Harrow on Instagram
    • “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan and Dr. Benjamin Hardy
    • “Good to Great: Why Some Companies Make the Leap and Others Don’t” by Jim Collins
    • “Shambhala: The Sacred Path of the Warrior” by Chogyam Trungpa 
    • Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox 
    • 40 Strategy
    • Contact 40 Strategy
    • Carl J. Cox on LinkedIn