Digital transformation is perhaps one of the most important strategic initiatives that brands will take on in this phase of the 21st century. But how do you ensure you’re actually going to have a successful one that your employees buy into? 

Our guest this week is an expert in guiding companies to those successful strategies. Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the “10 Digital Transformation Influencers to Follow Today” and by Enterprise Management 360° as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.” He is also the author of the WSJ bestselling book “Winning Digital Customers: The Antidote to Irrelevance” and is the founder of two companies that enable large brands to win in the digital world, FROM: The Digital Transformation Agency, and Innovation Loft.

Listen to the full episode to learn Howard’s advice for launching a successful digital transformation within your organization, some of the common pitfalls, how to overcome resistance from employees, and tips for digital initiatives at small and mid-sized companies. 

Here’s a Glimpse of What You’ll Learn: 

• Some of the biggest changes in the digital world Howard has seen recently
• The biggest gaps in digital experience that customers experience, according to Howard’s research
• More about Howard’s book, “Winning Digital Customers” and how it can help brands deliver a better digital experience to their customers
• Howard’s 5-step process to drive digital transformation 
• Tips for overcoming change resistance within an organization
• The benefit of “deconstructing” solutions as a method to find the best option that your team can get behind
• What small and mid-sized companies should be doing today as far as digital transformation
• The key mindset shift that great a leader need to make in order to truly give their customers what they want 
• More advice about how to prototype solutions, and why that stage of the process is so important
• How Howard measures successful transformation efforts
• Some of the habits Howard integrates into his life to keep himself focused and reduce stress

Resources Mentioned in This Episode:

• • • FROM Digital
    • Free chapter of “Winning Digital Customers”
    • FROM Digital on LinkedIn
    • Howard Tiersky on LinkedIn
    • “Winning Digital Customers: The Antidote to Irrelevance” by Howard Tiersky and Michelle McKenna
    • “Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!” by Tony Robbins
    • “Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values” by Robert M. Pirsig
    • 40 Strategy
    • Contact 40 Strategy
    • Carl J. Cox on LinkedIn