Greg Selkoe on Building Culture Through Gaming and Business
Gaming isn’t just a hobby; it’s a massive industry that shapes global culture. In this episode of the Measure Success Podcast, Carl J. Cox interviews Greg Selkoe, a visionary entrepreneur who has made waves in both e-commerce and gaming.
The Journey from Streetwear to Gaming
Greg’s career began with KarmaLoop, a groundbreaking e-commerce platform that redefined streetwear culture. He then turned his attention to gaming, co-founding XSET, an e-sports and lifestyle brand that integrates music, fashion, and art.
Key Takeaways from This Episode
- Cultural Integration: Greg explains how gaming isn’t just about competition—it’s where people discover trends, connect over shared interests, and explore creativity.
- Leadership in Entrepreneurship: Drawing on his experiences, Greg shares lessons on building and exiting businesses. He highlights the importance of assembling a strong team and trusting their expertise.
- Risk Management: One of Greg’s standout stories involves his decision to exit a company at the right time, avoiding a major financial loss. He offers practical advice on knowing when to stay in or step away.
Why Gaming is the New Frontier
With over 3 billion gamers worldwide, the gaming industry is a hub for cultural innovation. XSET taps into this potential by connecting with gamers through authentic and meaningful experiences.
Actionable Insights for Entrepreneurs
- Focus on building brands that resonate with your audience.
- Embrace creativity and cultural trends in business.
- Learn from your mistakes and use them to make better decisions.
Final Thoughts
Greg’s journey shows how passion and strategy can create lasting impact. Whether you’re a gamer, entrepreneur, or leader, his insights offer valuable lessons on navigating challenges and building meaningful brands.
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