When it comes to starting, building, and eventually selling a successful business, there’s one often overlooked ingredient that can make or break a company: trust. Trust among coworkers. Trust with clients. Trust with investors when it’s time to sell. In an era where fewer and fewer people are doing what they say they will, trust in business is at an all-time premium. 

Our guest this week is one who knows that concept well — and who works with business owners every day to build valuation and sell their companies. Greg Sheldon is the Founder of Metal Merger Corp. His business is a medium for generations of hard-working metal and steel people: if it wasn’t for them, modern life wouldn’t be possible. 

Tune into the full episode for more on the metal industry’s enormous significance in today’s economy, how owners can set their businesses up for success even after they depart, the power of establishing a “why” for selling a business, and more. 

Here’s a Glimpse of What You’ll Learn: 

• How Greg got started in the metal industry, why he felt like he had a “duty” to his industry, and why the industry is so pivotal to our modern economy
• The first questions Greg asks of someone when they are thinking about selling their business — and the power of asking “why?” more than once
• How Greg helps clients visualize what will happen to their business after they leave 
• The importance of equity for the whole team when it comes to selling your business
• How Greg measures success with his clients
• Why Greg is so inspired by the U.S., plus the power of being able to do business anywhere in the world
• Why “analyzing the crap out of something” doesn’t always work, and why it can’t be someone’s entire approach 
• What an “algorithm of the gut” is, and why it’s so important when it comes to taking action in life 
• How to jump from “small thinking” to “big thinking” — and why it’s harder to do smaller things than bigger ones
• The one habit from the “seven habits of highly effective people” that has made the most impact on Greg’s life, plus a couple of his other book recommendations
• The importance of trust in business

Resources Mentioned in This Episode: 

• • Metal Merger Corp.
  • Greg Sheldon on LinkedIn
  • Greg’s Linktree
  • “Think and Grow Rich” by Napoleon Hill
  • “The SPEED of Trust: The One Thing That Changes Everything” by Stephen M.R. Covey 
  • “The 7 Habits of Highly Effective People” by Stephen R. Covey
  • Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox 
  • 40 Strategy
  • Contact 40 Strategy
  • Carl J. Cox on LinkedIn