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Mastering Financial Forecasting: A Guide for CEOs and Leaders

Financial forecasting isn’t just about numbers—it’s about strategy. In this episode of the 4M Strategies™ podcast, Glenn Gow shares practical tips with Carl J. Cox, CEO of 40 Strategy & 40 Accounting, to help CEOs and business leaders make financial planning a key part of their success.

What You’ll Learn
  1. Dual Forecasting Explained: Glenn breaks down the difference between aspirational and likely forecasts and how to use them effectively.
  2. Budget Management Strategies: Learn how to allocate resources based on performance and avoid unnecessary cuts.
  3. Managing Expectations: Discover why reporting ranges, not fixed numbers, helps build trust with your board and stakeholders.
Why It Matters

Strong financial forecasting is the backbone of successful leadership. It guides decision-making, aligns teams, and ensures your organization stays on track to meet its goals. Whether you’re preparing for growth, managing cash flow, or navigating board relations, Glenn’s advice will help you forecast with confidence.

Call to Action

Don’t miss this opportunity to improve your financial forecasting skills. Tune into the full episode of the $4M Strategies™ Podcast and transform your approach today.

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Podcast Sponsor: Oswego Private Wealth Management


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