Here’s a glimpse of what you’ll learn:

• Simon Severino talks about why he started Strategy Sprints
• What are Strategy Sprints’ most popular free templates?
• Simon explains where he sees lots of CEOs wasting time without adding value
• How can CEOs learn to relinquish control, delegate, and do what’s in their company’s best interest?
• What levers can you use to double a company’s revenue in 90 days?
• The three things you can use to gauge the health of your company
• Why knowing the numbers is an essential part of a CEO’s job
• Simon describes how he spends a typical day and how he blocks off time for what’s important
• A book suggestion from Simon

In this episode…

CEOs are responsible for lots of things throughout a company. It can be easy to get caught up and distracted by the overwhelming amount of endless tasks — especially when your business is growing. How do you determine where to spend your time, so it has the greatest value? What levers should you be pulling to take your company to the next level?

According to expert strategist Simon Severino of Strategy Sprints, the most common mistake CEOs make with their time is when they get off track by doing what they’re good at versus doing what grows the business. He suggests that CEOs can do a lot more for their companies when they stick to only working on high-leverage duties. What’s his solution for all the other tasks? Learn to delegate. Simon also asserts that there are three levers that many companies can use to increase their revenue drastically. However, he cautions that focusing only on revenue can cause health problems for your company if you’re not also paying attention to your profits.

In this episode of the Measure Success Podcast, Carl J. Cox sits down with the CEO and Founder of Strategy Sprints, Simon Severino, to discuss his methods for generating more efficiency in your company and becoming a more effective CEO. Simon shares his secrets for finding the best places to focus your time, doubling your company’s revenue in 90 days, and assessing the health of your company. Stay tuned!

Resources Mentioned in this episode

• Simon Severino on LinkedIn
• Strategy Sprints
• Strategy Sprints’ tools and templates
• Strategy Sprints Podcast
• Entrepreneurship in Sprints Facebook group
• Strategy Sprints on Instagram
• Marcy McKey on LinkedIn
• Second Sight Strategies
• The Compound Effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy
• The Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn

Sponsor for this episode…

This episode is sponsored by 40 Strategy.

40 Strategy provides strategic planning and consulting to help organizations realize and achieve their dreams by creating and measuring KPIs for success.

Unfortunately, most organizations only spend 2% of their time—or about 40 hours per year—on building an effective strategy.

Increasing the success of those 40 hours is what 40 Strategy does because your success is their passion—and that’s why organizations look to them for guidance.

Not only does 40 Strategy help you craft and implement an effective strategy, but they’ll also work to facilitate teams with proven practices and help with your scenario planning.

Harvard research shows that you can triple your success when you use the right Key Performance Indicators. Who doesn’t want that?

If you have questions, you can reach out through their website or email them at catch@40strategy.com.

Episode Transcript

Intro 0:03

Welcome to the Measure Success Podcast where we feature top leaders on how they measure success in their business and life. Now, let’s learn from their experiences.

Carl J. Cox 0:18

Carl J. Cox here, and I’m the host of the Measure Success Podcast, where we talk with top leaders about effective strategies, and that inspire success. This episode is brought to you by 40 Strategy at 40 Strategy, we provide strategic planning consulting, to help your organizations realize and achieve their dreams. So basically, what we do is we help organizations create strategic plans, but more importantly, on getting them done, we found that if you focus on the right things, you can at Harvard Business Review has shown that you can actually have triple the success now I don’t know you you know about this, but only about 2% of organizations 2% of organizations time is actually spent on strategic planning. I don’t know about you, but I think that’s pretty crazy. That’s that small amount when you agree. Absolutely. And and so because of that gap, that’s why organizations calling 40 Strategy, we help them because this is what we do all day long. And so they take on our expertise, to help them have more success with proven strategies, and who will ultimately want that so if you want to contact us, do it catch@40strategy.com or simply go to our website at 40strategy.com. And with that, we’re going to have our shout out always like to shout out somebody who has been making a difference in our ecosystem. And that person today is Marcy McKey, is Marcy is the President at Second Sight Strategies. She has been an excellent resource for any strategy and to continuing our growth and helping to serve our clients as well. So thank you, Marcy. And with that, I get the privilege to introduce Simon Severino, Simon, he helps business owners and SAS and services discover how to help their company run more efficiently, which results in sales that soar. He created the Strategy Sprints method that doubles revenue and 90 days by getting owners out of the weeds. Simon is also CEO and founder of Strategy Sprints, which is a global team of certified strategy coaches, which offers customized strategy to help clients gain market share and work with in a weekly sprints, which results in fast execution is also a Forbes Business Council Member, contributor Entrepreneur Magazine. And he’s also a member of Duke Corporate Education. He has also completed education, the MIT Sloan School of Management for innovation of products and services. And he has a degrees of philosophy and psychology with soum karate comm rowdy at the University of Vienna. So welcome Simon to the Measure Success Podcast. 

Simon Severino 2:58

Hey, Carl. Hey, everybody. 

Carl J. Cox 3:01

So let’s start with the beginning. Of course, tell us a little bit more about your company Strategy Sprints

Simon Severino 3:08

we started Strategy Sprints, because we were fed up with the way CEOs have to book consultants. And we became CEOs ourselves after 17 years of being consultants. And I was like, I’m not gonna book these guys. So something was broken. Why do I not trust my own profession? And then I went deep into that and said, because it’s, it’s not working. They are not designing their offers around the clients need around the entrepreneur. How often does the entrepreneur take decisions? every three weeks in an eight hour workshop? No, we take decisions 15 times 20 times per day. And this is the moment where I need five minutes with my coach. It’s like Spider Man. And he’s guiding the chair, hey, should I kick the left or the right door? And give me a minute. And then it says, kick the left door. This is what we need. And this was missing. I didn’t find it. So I did build it for myself first. And then people started asking for it a cool template on how to do a blue ocean strategy. Can I have it? And this is how we started creating a library of templates. And now we have 274 templates, sales templates, marketing templates, Operation templates. And we are a global company now with with clients from Silicon Valley to Shanghai. But it started with me being a solo founder and not having the right coach that I needed in that moment.

[continue to next page]