Success requires great systems — but also the flexibility to adapt when needed. That’s true in both life and business. And no one is more qualified to speak on success in both sectors — and how to balance both routine and adaptability — than our latest guest.

 

Jay Nixon is an accomplished speaker, author, coach, and mentor whose mission is to disrupt the health and fitness industry. He is the owner of Thrive Fitness Studio in Palm Desert, California, and the creator of the Thrive Forever Fit F.L.E.X. Transformation Program and The Hero Academy.

 

Listen to the full conversation for more on Jay’s story (from acupuncture studio broom closet to NFL consultant to multimillion-dollar business owner), why most people get in their own way when it comes to health, the most important mindset shifts people need in order to succeed, and a lot more.

 

Here’s a Glimpse of What You’ll Learn: 

 

• Jay’s background, and how that led him to the fitness industry and the entrepreneurial life — including his time consulting with the NFL
• How Jay drummed up the courage to take the entrepreneurial leap despite having the comfort and status of a great corporate career
• How Jay built up his career over the years — despite starting his personal training business in the broom closet of an acupuncture studio 
• Why Jay believes success is 80% psychology and only 20% mechanics
• The role that Jay’s chaotic childhood — including the death of his father when he was a young child — has affected his psychology as an adult
• What “aggressive empathy” is and why Jay says he has it 
• The top reason people get stuck when it comes to weight loss or starting a healthier lifestyle 
• Why Jay can tell whether someone has a self-esteem issue, just based on the first 3 minutes of meeting them 
• Why one of the most important things someone can do to create change in their lives includes writing a “new story” for themselves
• How Jay measures success in his business and life, plus the regular routines he’s incorporated into his life (including getting up at 3 a.m.)
• Why Jay says he treats his life “like a business”
• Why Jay doesn’t believe in balance and how he incorporates both regimentation and flexibility into his life  

 

Resources Mentioned in This Episode: 

• • Thrive Forever Fit website
  • Thrive Forever Fit Supplements
  • Jay Nixon on Instagram
  • Jay Nixon on Facebook
  • “The Overweight Mind: The Undeniable Truth Behind Why You’re Not Losing Weight” by Jay Nixon
  • “The Purpose of Pain: How to Turn Tragedy into Triumph, Because Life’s Not Supposed to Suck” by Jay Nixon
  • Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox 
  • 40 Strategy
  • Contact 40 Strategy
  • Carl J. Cox on LinkedIn