We all have habits that are our Kryptonite – just like the green, crystalline material that weakened Superman. And those habits prevent us from reaching our greatest potential.

Steve Tague discovered his Kryptonite, late in life — and it transformed his future.

We often think of endurance as something only elite athletes possess — but it’s actually a mental skill we can all cultivate. And nobody better to teach us how than our latest guest, Steve Tague.

Steve is a masters indoor rowing world champion and a world record-holder. He’s also the owner of Rowed to Fitness; a certified rowing, fitness, and sports nutrition coach; commercial photographer and owner of Steve Tague Studios.

Listen to the full episode for more on Steve’s journey (both as an athlete and as a business owner), a surprise discovery about his diet that led Steve to fulfilling his athletic potential, how to cultivate more endurance, and more. 

Here’s a Glimpse of What You’ll Learn: 

• How Steve got started in photography, even when he didn’t have much “direction” in high school
• More about Steve’s transition from a small town in Southern California to moving to New York City to pursue his photography career
• Why Steve eventually moved back to the West Coast and settled in Bend, Oregon
• More about Steve’s entry into local news, and then the banking business 
• A story from Steve’s childhood sports career, and what it taught him
• How Steve figured out his food allergies, and how that discovery led to him feeling “like Superman”
• The backstory of Steve getting involved with masters rowing at age 55 and why he was “devastated” when he placed seventh in the world at a competition
• How Steve measures success in his life
• Why so many limits are mental constructs, and why endurance can be such a powerful characteristic, both in life and in business 

Resources Mentioned in This Episode: 

• Rowed to Fitness 
• Tague Photo
• Rowed to Fitness on Facebook
• “Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance” by Alex Hutchinson  
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn