Here’s a glimpse of what you’ll learn:

• Dr. William Morgan talks about Parker University and how it’s managed to cope in the aftermath of a tornado and COVID-19
• Why a difference of five hours and a quick response might be the reason Parker University was able to survive
• How a 25,000-hour workweek helped Parker University to get back on track
• Dr. Morgan explains one of his metaphors for successful strategic planning: levers, buttons, and dials
• The leading indicators the university measures to create positive outcomes
• How Parker University has pivoted during the pandemic to produce growth
• Dr. Morgan shares crucial strategy insights from his military background
• Some of the lessons Dr. Morgan learned from working with the country’s most prominent leaders
• Dr. Morgan describes his thoughts on a current trend: celebrating failure
• Carl J. Cox and Dr. Morgan discuss some of the books that have impacted them

In this episode…

How do businesses successfully rebuild after disaster strikes? What maneuvers make thriving during a pandemic possible? Do companies that advance while overcoming these obstacles know something the rest of us don’t? What if there was a way to plan for the unthinkable that would always help you come out ahead?

In this week’s episode of the Measure Success Podcast, Carl J. Cox is joined by Dr. William Morgan, a renowned chiropractor and the President of Parker University, to discuss how his campus has continued to grow in the aftermath of a tornado and a pandemic. Dr. Morgan shares some of his insights for successful strategic planning, a bit of what he learned from working alongside the country’s most significant leaders, and how his military background (and some good books) have influenced his success.

Resources Mentioned in this episode

• Dr. William Morgan on LinkedIn
• Dr. William Morgan on Facebook
• Parker University
• George Linscott on LinkedIn
• C2Sense
• Citizen Soldiers: The U. S. Army from the Normandy Beaches to the Bulge to the Surrender of Germany by Stephen E. Ambrose
• Once an Eagle by Anton Myrer
• Think and Grow Rich by Napoleon Hill
• The Art of War by Sun Tzu
• Extreme Ownership: How U.S. Navy SEALS Lead and Win by Jocko Willink
• Grit: The Power of Passion and Perseverance by Angela Duckworth
• The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone
• Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt
• The Last Fifty Pages: The Art and Craft of Unforgettable Endings by James Scott Bell
• Unstoppable Teams: The Four Essential Actions of High-Performance Leadership by Alden Mills
• Leadership Strategy and Tactics: Field Manual by Jocko Willink
• Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn

Sponsor for this episode…

This episode is sponsored by 40 Strategy.

40 Strategy provides strategic planning and consulting to help organizations realize and achieve their dreams by creating and measuring KPIs for success.

Unfortunately, most organizations only spend 2% of their time—or about 40 hours per year—on building an effective strategy.

Increasing the success of those 40 hours is what 40 Strategy does because your success is their passion—and that’s why organizations look to them for guidance.

Not only does 40 Strategy help you craft and implement an effective strategy, but they’ll also work to facilitate teams with proven practices and help with your scenario planning.

Harvard research shows that you can triple your success when you use the right Key Performance Indicators. Who doesn’t want that?

If you have questions, you can reach out through their website or email them at catch@40strategy.com.

Episode Transcript

Intro 0:03

Welcome to the Measure Success Podcast where we feature top leaders on how they measure success in their business and life. Now, let’s learn from their experiences.

Carl J. Cox 0:18

So Carl J Cox. Here, I’m the host of the Measure Success Podcast, where I talk with top leaders about effective strategies that inspire success. This episode is brought to you by 40 Strategy at 40 Strategy, we provide strategic planning, consulting to help organizations realize and achieve their dreams. Now, Bill, you understand that we work together in the past, basically, we help organizations create strategic plans and measure the right KPIs for success. Unfortunately, most organizations only spend about 2% of their time on that it’s about 40 hours a year of building an effective strategy. And I don’t know about you, Bill, but that seems kind of crazy, right? That’s only that little bit period of time. And at 40 Strategy, your success is our passion. And so that’s why our organization is calling us to help not only do we come up with strategy, but we facilitate that process with proven practices. Our research shows when you use the right key performance indicators, you can actually triple your success. And Bill who wouldn’t want that. So email us today at catch@40strategy.com, or you can visit our website at www.40strategy.com And from there, before we get started, just a little shout out to George Linscott who is the CEO at C2Sense. That’s who connected the both of us. And I know you guys have a long background beforehand and what they do is they specialize in miniaturized mobile solutions for a healthier and safer world. So now I can introduce my desk. My guest gives me Dr. William Morgan. Dr. Morgan is the president of Parker University based in Dallas, Texas. Before coming to Parker, you were the chiropractor, the US Capitol, treating members of US Congress and the Supreme Court. You’re also the White House chiropractic consultant and clinician at Walter Reed Medical Center, you’ve been credentialed in five hospitals and a board member have a number of faculty appointments. You will also team chiropractor for the US Naval Academy Football Team, you were a Corpsman for Naval Special Warfare and a Marine. You’ve been selected to the US chiropractic year. And I had the privilege to meet you a few years ago. And then you also spoke at our Cascade Strategy Engage Global Conference in Portland, Oregon. Parker University is a not for profit, regionally accredited university that shares your passion and desire to help people achieve a higher level of health. Bill, a lot has changed since we last saw each other two years ago. And and we could talk probably days and days about all those trends, you know, the changes that we’ve seen. So tell us a little bit more about Parker University. But before I want to start asking you some questions about strategy.

Dr. William Morgan 2:56

Well, Parker University is located in Dallas, Texas, we have 34 different majors, chiropractic is one of them. But we have 33 other majors other programs. And but you and I have this passion and desire to fulfill our destiny, do strategic planning, but also creating metrics and measuring those, those, those those metrics. So we created a strategic plan a couple years ago that we were working on and chugging along towards that. Then our university was struck by a tornado. Eight of our 14 buildings were destroyed, of course, followed immediately after that was the COVID crisis. But through it all, through my board of trustees, and my my faculty staff at the university. We’ve come through that in LA we come through it, we’ve grown through the process, we’re growing at the fastest rate of any college in northern Texas. We’re the fourth fourth fastest growing College in all of Texas. And we’ve we’ve won award after award our our boards just won an award we’ve won an award is one of the best places to work, and one of the best universities to work. So do it all. We’re do these this really strong headwinds, we’re still able to trudge forward and not just survive but prevail.

Carl J. Cox 4:17

So Bill, I still can’t get over the tornado bed. So first of all, it’s so rare for it to actually hit a major city right you know, that’s extraordinarily rare and then it hit specifically your building. What was that like? The next morning? What What happened? I mean, what what what did you do when all of a sudden did you go immediately to the building how far away were you get give me some insight into that

[continue to next page]