On this episode of the Measure Success Podcast, Carl J. Cox interviews Jason Cutter, a leading sales consultant who specializes in helping businesses create scalable sales operations. Jason’s approach revolves around one key idea: understanding human behavior is the foundation of sales success.
In the current landscape, technology is reshaping how companies operate and interact with clients. Yet, as Jason points out, the most important factor remains the human element. His concept of H2H (human-to-human) selling emphasizes the need for trust and authentic communication. Jason discusses the common pitfalls salespeople encounter when they focus too much on products and not enough on the customer’s emotional needs.
Through the episode, listeners will gain insights on:
- Building a scalable sales operation that emphasizes human connection
- How to overcome objections by eliminating buyer fear
- The importance of ongoing relationships in long-term sales success
Stay tuned for more in-depth strategies and practical tips from one of the top experts in the field.
Connect with Jason:
- Website
- Read Jason’s book “Selling With Authentic Persuasion”
- Free Download: Motivating a Sales Team
Connect with Carl:
- 40 Strategy
- Contact 40 Strategy
- Carl J. Cox on LinkedIn
- Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox.
Interested in being a guest? Apply here.
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