Fabulous Author Tips: BBOW Podcast

As part of his Firebird Book Awards, Speak Up Talk Radio invited Carl J Cox to record some Fabulous Author Tips.

Carl reflects back on his 1st year as a published author.

Here are the key takeaways from Carl J. Cox’s advice in the podcast:

Zoom Launch Party: Host a large Zoom launch party to boost initial sales and potentially achieve Amazon bestseller status on the first day. This collective purchase effort can significantly impact rankings.
Dual Launch Events: Consider holding simultaneous online and in-person launch events to maximize reach and engagement, like the event Carl held at Top Golf.
Continuous Marketing: Even after the launch, continuous promotion is crucial. The publishing market is crowded, with millions of new books each year, making ongoing marketing efforts essential to maintain visibility.
Utilize All Platforms: Keep the book active by appearing on podcasts, social media, and other platforms to maintain interest and visibility.
Photographic Promotion: Regularly share photos with your book to keep it in the public eye, reinforcing its presence.
Long-term Sales Strategy: Remember that books can continue to generate income long after their release, similar to Angela Duckworth’s “Grit.”
Pricing Strategy: Keep ebook prices low to encourage purchases and attract readers who might also be interested in your other products or services.
Advertising: Use targeted Amazon ads to increase visibility and sales. Even major publishers use this strategy to enhance book sales.
Sales Milestones: Aim for significant sales milestones to broaden the book’s reach and impact.

These tips provide a strategic approach for authors to maximize their book’s launch success and sustain its visibility in a competitive market.