The Power of Ongoing Training: Insights from Dr. Amir Rashidian
Welcome to this episode of the 4M Strategies™ podcast with Carl J. Cox, CEO of 40 Strategy & 40 Accounting, where we dive deep into why continuous, intense training is essential for business success. Hosted by Carl J. Cox, this episode features Dr. Amir Rashidian, author of Cracking the Stress Secret.
Dr. Rashidian highlights a key difference between sports and business: while athletes spend 99% of their time training, businesses often stop after onboarding. This leaves teams underprepared and businesses underperforming.
Key Topics Covered
- Why Training Matters: Discover why repetition and intensity are critical for skill mastery.
- The ICE Framework: Learn how Intention, Certainty, and Expectation turn small actions into impactful moments.
- Actionable Strategies: Dr. Rashidian shares how to schedule, script, and practice training for consistent results.
Why Ongoing Training Works
Training isn’t just about onboarding—it’s about continuous improvement. When businesses prioritize scheduled, intense training, teams become more prepared, confident, and effective.
Dr. Rashidian explains how his team trains weekly, using scenarios and scripts to ensure everyone delivers consistent, high-quality service.
Have you checked out the 40 Strategy website to see our Trusted Partners? Want to learn more? Let’s Talk!
Connect with Dr. Rashidian:
- Business Website
- Author website
- Books: Cracking the Stress Secret: How to Turn Pressure into Power (this book was an Amazon bestseller and #1 new release in 2022) & The StressProof Life: The Secret to Health, Wealth, and Happiness
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