Here’s a glimpse of what you’ll learn:

• Daniel Faggella defines the purpose of artificial intelligence (AI) in business environments
• Should you start implementing AI at your company?
• Why not every AI strategy is created equal
• Daniel’s advice for small businesses looking to adopt AI
• The inevitable hurdles of bringing an AI investment to life and how to overcome them
• Three kinds of AI ROI: measurable, strategic, and capability
• What industries are best suited — and worst suited — for AI?
• Daniel talks about his personal and professional motivations and his current goals

In this episode…

With the ever-evolving digital transformation of the business world, finding accurate and relevant information to measure success can be difficult. As more and more companies implement artificial intelligence strategies, the question remains: should your business adopt AI for a greater return on investment?

Daniel Faggella is the Founder and Head of Research at Emerj Artificial Intelligence Research, where he is paving the way with AI ROI for businesses. Daniel is focused on aligning core capabilities with effective strategies to ensure that an AI investment is the correct path for your business. Through his research, Daniel examines the algorithms and data needed to boost a brand’s success.

In this episode of the Measure Success Podcast, Carl J. Cox is joined by Daniel Faggella, the Founder and Head of Research at Emerj Artificial Intelligence Research, to discuss best practices for implementing artificial intelligence at your company. Daniel talks about the three core artificial intelligence ROIs, the challenge of identifying an AI strategy that is suitable for your brand, and the importance of aligning your capabilities with your data infrastructure.

Resources Mentioned in this episode

• Daniel Faggella on LinkedIn
• Emerj Artificial Intelligence Research
• AI in Business Podcast
• “3 Ways to Discover AI Trends in Any Sector”
• “Executive AI Fluency – Ending the Cycle of Failed AI Proof-of-Concept Projects” by Daniel Faggella
• “How to Succeed with AI Projects – Lead with Strategy” by Daniel Faggella
• “Creating an AI Transformation Vision – Achieving Long-Term Advantage with AI” by Daniel Faggella
• Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
• Plutarch’s Lives (Volumes I and II) by Plutarch
• The AI-First Company: How to Compete and Win with Artificial Intelligence by Ash Fontana
• Anthony Taylor on LinkedIn
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn

Sponsor for this episode…

This episode is sponsored by 40 Strategy.

40 Strategy provides strategic planning and consulting to help organizations realize and achieve their dreams by creating and measuring KPIs for success.

Unfortunately, most organizations only spend 2% of their time — or about 40 hours per year — on building an effective strategy.

Increasing the success of those 40 hours is what 40 Strategy does because your success is their passion — and that’s why organizations look to them for guidance.

Not only does 40 Strategy help you craft and implement an effective strategy, but they’ll also work to facilitate teams with proven practices and help with your scenario planning.

Harvard research shows that you can triple your success when you use the right Key Performance Indicators. Who doesn’t want that?

If you have questions, you can reach out through their website or email them at catch@40strategy.com.

Episode Transcript

Intro 0:03

Welcome to the Measure Success Podcast where we feature top leaders on how they measure success in their business and life. Now, let’s learn from their experiences.

Carl J. Cox 0:18

Carl J. Cox here, and I’m the host of the Measure Success Podcast where I interview top leaders about effective strategies that inspire success. This episode is brought to you by 40 Strategy, and 40 Strategy we help provide strategic planning consulting, so organizations can realize and achieve their dreams. Daniel, basically what we do is we help companies create you to do plans and measure the right KPIs for success. the crazy part is only about 10% of organizations actually complete two thirds of their strategic objectives. And I don’t know about you, Daniel, but when I heard this for the first time, it surprised me too that does that. Did that surprise you when you read that?

Daniel Faggella  0:57

Yeah, I mean, I don’t know the source. And I’d have a firmer opinion if I knew it. But you know, it wouldn’t. It wouldn’t blow my mind having enough experience in the enterprise and seeing how things go about. So sad, sad reality there, my good man.

Carl J. Cox 1:09

It’s sad reality for sure. And so at 40 Strategy, your success is our passion. That’s why organizations calling us to help. Not only do we come up with a strategy, but the proven right practices to make sure it gets done. Harvard research says that if you actually focus on the right KPIs, you can triple your likelihood of success. So if you want more information, go ahead and reach us at right at catch like catch a ball at 40strategy. com or go to our website at 40strategy.com. Before we introduce our guest, Daniel here, we’re going to talk about our shout out to Anthony Taylor. Anthony Taylor is a CEO for SME Strategic Consulting. He is also the host of the Strategy and Leadership Podcast. And I think I just want to thank Anthony and I have known each other for a fair amount of time. He’s a great guy up in Canada, and he also provided the guest referral and he has a wonderful podcasting encourage you to subscribe to that as well. And that leads us to Daniel. So Daniel is the founder and head of research at Emerj Artificial Intelligence Research, Daniel Faggella we got that right is an internationally recognized speaker on the on the use cases and ROI of artificial intelligence in business emerged tracks and maps what’s possible and what’s working in artificial intelligence in order to help leaders develop winning AI strategies emerges AI opportunity landscape, or the industry benchmark of artificial intelligence ROI across sectors. Daniel is regularly called upon by global enterprise and financial security and services is spoken for many of the largest and most reputable organizations in the world, including the World Bank, United Nations, the OECD, Interpol, and many, many more. And with that, Daniel, it is a pleasure to have you on the Measure Success Podcast. 

Daniel Faggella 2:57

Hey, I’m glad to be here with you. 

Carl J. Cox 2:59

So this is uh, once again, thank you so much for for making the time for us. Can you this is a one of these AI right is talking about all the time and there’s such a misunderstanding. But before we go into there, Tell, tell the audience a little bit more about Emerj and what do you do? Sure. So

Daniel Faggella 3:18

you can think about it’s like a boutique market research firm focused again on the business return on investment of AI, so sort of like a forester or gardener. So we’re a publisher in the space, we have a very popular website with you know, a million plus readers in any given year called emerj.com e-m-e-r-j. We also have the most popular b2b ai podcast. So it’s not for developers, it’s not for sci fi fans. It’s actually for business leaders interested in AI strategy 3 million plus downloads over the years, everybody from head of core machine learning Facebook, head of AI, HSBC head of AI, Raytheon have been on the program. That’s called the AI and Business Podcast very popular over the years. So we’ve got our publishing wing. But when it comes to working with companies, we work with really disruptive startups that are looking to break into new industries with cutting edge market research will grab attention and kind of start their demand Gen engine. And then we work with enterprises to help them figure out high ROI AI strategies and identify use cases that could work. So it might be an insurance organization that’s looking for a way to make conversational interfaces come to life in a way that’s net positive for the business. It might be a life sciences firm, it’s deciding on drug development versus clinical trials applications for where they’re gonna invest the first million, and they normally don’t want to reinvent the wheel. They want to know what their competitors are doing. They want to know what the leading companies in the world are doing. And they want to know where the trends are headed. And so we serve those disruptors, and we serve those enterprise leaders.

Carl J. Cox 4:37

All right, so the what multi billion dollar question, what is AI Really?

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