Here’s a glimpse of what you’ll learn:

• Bill Conerly talks about market trends in the aftermath of COVID-19
• How the disruption in the supply chain correlates to the labor shortage
• Bill explains the importance of building inventory to account for economic interference
• The difference a geographical location makes when connecting to consumers
• Bill discusses how the pandemic elevated the median home prices
• How have the building market pressures shifted over time?
• Bill shares his thoughts on the socio-economic changes occurring in the wake of the pandemic
• Carl J. Cox and Bill discuss their book recommendations and the significance of carving time for yourself

In this episode…

When a sizable disturbance hits the economic market, how can we brace for the variations that follow? The pandemic abruptly halted the supply chain, and with the industry surge forward, how can businesses cope with the aftermath?

Bill Conerly is an expert in economics — and knows the impact an economic change can have on a business. He has worked with various industries to understand the fluctuations and impact a change can have on a business and industry. According to Bill, the socioeconomic and market changes that consumers and enterprises are experiencing are a result of the pandemic.

In this episode of the Measure Success Podcast, Carl J. Cox talks with Bill Conerly, Consultant, Speaker, and Writer for Conerly Consulting LLC, about the economic changes and growth in today’s market. Bill explains different delivery markets emerging from the supply disruption, the direct correlation between economic trends and the pandemic, and the acceleration of the housing market. Stay tuned!

Resources Mentioned in this episode

• Bill Conerly on LinkedIn
• Conerly Consulting LLC
• Bill Conerly on YouTube
• Bill Conerly’s Businomics Newsletter
• ”Lowest Population Growth In Over A Century Means Tighter Labor Market For Business” by Dr. Bill Conerly
• How to Lie With Statistics by Darrell Huff
• “Gallatin County real estate report shows prices up, inventory low” by Juliana Sukut
• The Compound Effect by Darren Hardy
• The Righteous Mind: Why Good People are Divided by Politics and Religion by Jonathan Haidt
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn
• Measure Success Group on Facebook

Sponsor for this episode…

This episode is sponsored by 40 Strategy.

40 Strategy provides strategic planning and consulting to help organizations realize and achieve their dreams by creating and measuring KPIs for success.

Unfortunately, most organizations only spend 2% of their time — or about 40 hours per year — on building an effective strategy.

Increasing the success of those 40 hours is what 40 Strategy does because your success is their passion — and that’s why organizations look to them for guidance.

Not only does 40 Strategy help you craft and implement an effective strategy, but they’ll also work to facilitate teams with proven practices and help with your scenario planning.

Harvard research shows that you can triple your success when you use the right Key Performance Indicators. Who doesn’t want that?

If you have questions, you can reach out through their website or email them at catch@40strategy.com.

Episode Transcript

Intro 0:03

Welcome to the Measure Success Podcast where we feature top leaders on how they measure success in their business and life. Now, let’s learn from their experiences.

Carl J. Cox 0:18

Carl J. Cox here and I’m the host of the Measure Success Podcast, where I talk with top leaders about how they measure success. This episode is brought to you by 40 Strategy. At 40 Strategy. We provide strategic planning consulting, to help organizations realize and achieve their dreams Bill, basically what we do is help companies and organizations create their strategic plans and measure the right KPIs for success. You probably are aware of this, only 10% of organizations actually get two thirds of their strategic objectives done. And I don’t know about you. But I was pretty crazy when I heard those numbers. You agree?

Bill Conerly 0:54

Yeah, I see businesses do strategic planning retreats, and then nothing happens for 12 months.

Carl J. Cox 1:02

Exactly. And so we’re trying to change that we’re trying to have this thing be more successful at 40 Strategy. Your success is our passion. That’s why organizations call us to help not only do we come up with a strategy, but proven practices that can actually get it done. Harvard Research shows that when you actually do the right KPIs, you can triple the likelihood of success. So if you’d like to learn more, please email us catch like catching a ball at 40 strategy com. I always like to do a shout out in our shows, and this one is going to be to one of my longtime friends. Brett Stewart, Brett, this is a shout out to you. Thank you for being one of our loyal listeners. And actually, you are one of the ones who provides me real feedback on where the shows are good or bad. So thank you so much. And I appreciate all of your help. It was great seeing you in Nashville recently. And if you have any suggestions to anybody else about making the show better, please once again, send us the email to catch@40strategy.com love to hear your feedback, which leads us to our guest Bill which you if you’re watching and you heard his feedback just mentioned go. Dr. Bill Conerly is a senior contributor to Forbes at Duke University is where he got his PhD and a consultant who connects the dots between the economy and business. His work in economics and corporate planning at to fortune 500 corporations and then a major bank where he is a senior vice president. Companies have used Dr. Conerly’s expertise to help with decisions regarding capital expenditures, inventory levels, expansion into new markets, pricing, business models and financial structure. Bill have spoken to over 1300 business audiences in five countries in 31 states. You can see his articles in forbes.com. He’s also the author of The Flexible Stance: Driving the Bust/Boom Economy, as well as Business Biznomics. Get that right. I probably said that wrong there Bill. Yeah, he’s been interviewed on PBS, CNN, CNBC, and quoted in the Wall Street Journal, Fortune Magazine and USA Today. And you get to hear Bill Conerly right here today on the measure success forecast. Bill, thank you so much for being on the Measure Success Podcast.

Bill Conerly  3:09

Great to be here, Carl. Well,

Carl J. Cox 3:11

and I’ll say again, just I’m saying this sincerely, Bill, I’ve had the privilege of being the audience, when Bill has been a speaker, and economics multiple times, and he is truly one of the absolute best that’s out there. So I highly encourage you if you are into those who are hiring people to do things, to hire him and to bring him in because he is he is extraordinary. And what I really like about him is his newsletter, it, I love it. He’s called connecting the dots. And because often economic can seem very esoteric, but he was trying to provide a practical reality behind it built. explain to the audience, I obviously did a bit of part and did something off your bio, but explain a little bit more detail about what you do and help out with organizations out on a regular basis.

Bill Conerly  4:00

Well, my goal is to help business leaders use economic insights to improve what’s going on in their company. And I’m a con economist, I fell in love with economics when I was 16 years old. I’ve done purely theoretical stuff. I’ve done some public policy research, but what I really like is helping helping businesses really help their customers. And I have found it to be very fun helping businesses say Hey, where are the best markets for the goods or services that the company provides or what are the good service delivery methods, so it’s taking my economic expertise and helping them. About half of my work relates to the current economic forecast, and all I do many presentations to corporate boards and trade associations. Instead of just whining about, you know, the clowns in Washington, what I tried to do is help business leaders see how the economic changes will impact how they’re running their business. And one way I sometimes put it is a what’s on your to do list. And if a business leader has last year’s problems on the to do list rather than next year’s problems, that company is going to suffer.

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