Book Launch Date is Set 
We had an exciting week here at 40 Strategy, and here’s part of the news…

  • Book Launch Party set for May 24th
  • Early Book Review, Trey Taylor, author, A CEO Only Does Three Things
  • Publishing Book Updates
  • 40 Strategy website gets major upgrade
  • If you could do just one thing… Last week’s invite winner!
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Book Launch Date has been set for May 24th!

Save your calendar for Wednesday, May 24th at 4:30 PM Pacific Time.

At 4:30 PM | Zoom launch event. Estimated 30 Minutes.
At 5:30 PM | Top Golf @ Hillsboro, Oregon. Estimated 2 Hours.

For the Zoom launch event, this is designed for our out-of-town guests, where we will provide you the links for promotional materials. BYOB for the celebration toast.

For the Top Golf event, this is designed for Portland/Metro area guests, where we will have an open house for food, drinks, golf, and a book signing.

You will see a calendar invite and RSVP list in the near future. We are still confirming details…stay tuned!

Trey Taylor is an author, manager director for Trinity Blue, speaker, blogger, investor, and reads 100 books per year. His reviewed book quote, made my day:

“As a CEO, and coach to CEOs, I am constantly on the lookout for books that will help me grow and become a better leader, and let me tell you, this book did not disappoint.  Lost at CEO is a leadership fable that speaks directly to business executives who may be feeling lost and unsure of which direction to turn, which strategy to adopt in today’s world of high-paced, high-impact change. Written in simple terms, this book is a page-turner that will challenge you to adopt the right strategy for the challenges presenting your business today. The emphasis on adopting the right strategy is spot-on, and I found myself nodding along in agreement as I read through the pages.

What really sets this book apart is its ability to deliver its message in a way that is easy and pleasant to read. The story is relatable and will make you feel as though you are experiencing the journey alongside its characters. The lessons learned in Lost at CEO are invaluable, and I found myself taking notes and reflecting on how I could implement them in my own business.

Overall, I would highly recommend Lost at CEO to anyone looking to become a better leader and make necessary changes in their business. It is a book that will leave you feeling inspired and empowered to take action. So what are you waiting for? Grab your copy today and start your journey towards becoming a better CEO!”

Speaking of book updates:

  • Publisher has completed their first round of edits
  • A select number of people are reading the PRE PRESS version to prepare book quotes, such as Trey’s above.
  • Speaking engagement on June 1st in Chicago.
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40 Strategy Website:

Our first website was launched using Mail Chimp over one weekend in early 2020, with my family giving edits. We have come a long way.

With the help of multiple people including Jessica Yarbrough with key marketing concepts and professional pictures, Daniel Patton and the Rothbright team building the website, and Ashley Scoby leading the copy with the rest of 40 Strategy team in support.

Coincidental timing that this was launched on the 40th month of business…

Check it out at https://40strategy.com/

Our One Ask for the Week:

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Our BIG winner this week; with the most email adds at 18, drum roll please…

Michael Tanguay. He will receive a $40 Starbucks card and VIP status to the book launch party.

Brian Hoblit earns an Honorable Mention and a $5 Starbucks card.

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