Smart Strategies for Selling Your Business: Insights from Greg Selkoe

Selling a business is more than just a financial transaction—it’s a decision that impacts your legacy, employees, and vision. In this episode of the4M Strategies™ podcast, Greg Selkoe, CEO and founder of XSET, shares practical advice for entrepreneurs looking to make the right moves when selling or merging their businesses. Listen to Greg andCarl J. Cox, CEO of 40 Strategy and 40 Accounting.

What Entrepreneurs Must Consider Before Selling

Greg begins by emphasizing the importance of knowing what you want out of a sale. Are you looking for a clean exit, or do you want to stay involved and grow the business with a partner?

Aligning Values with Potential Buyers

One of Greg’s key takeaways is the necessity of aligning on vision and values with potential partners. Misaligned goals can lead to frustration and even failure.

The Reality of Earn-Outs and Partial Sales

Greg shares his experiences with earn-outs, highlighting why it’s critical to be satisfied with the initial deal. He also discusses the challenges of merging with partners who don’t share your long-term strategy.

Key Lessons from Greg’s Journey

• Always conduct reverse due diligence on potential buyers.
• Be clear about your goals—financial and otherwise.
• If values and vision don’t align, consider selling outright.

Why Strategy Matters in Business Sales

Greg closes with advice for entrepreneurs to remain strategic and think long-term. Selling a business isn’t just about money; it’s about finding the right fit for your goals and your team.

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