Here’s a glimpse of what you’ll learn:

• Ian Wilson explains how he educates and builds brands on AI transformation
• How AI software is a more effective tool in business strategies
• Ian shares valuable lessons for navigating the AI industry
• The optimization and innovation of software for your business
• The benefits of building a solid software foundation
• How can a program act efficiently to protect against market change?
• Ian discusses what is meaningful to him and shares his book recommendations

In this episode…

With an evolving digital industry, how quickly can your business adapt to market changes? From startups to experienced industry leaders, there are many factors that make up an AI program to help you map and construct data for measuring your success. Is there a way to create a flexible enterprise program that can efficiently identify profitable opportunities?

Ian Wilson has knowledge and experience building successful AI programs. Typical software falls short, but AI software is self-learning, resilient, and evolutionary. Using his proven strategies to build and support the value of your business, you can build foundational AI software to enhance and scale the profits of your brand.

In this episode of the Measure Success Podcast, Carl J. Cox talks with Ian Wilson, Managing Director at Strategy 4 AI, about the value of understanding the optimization and innovation of AI software. Ian discusses the three steps for scaling your brand, the value of monetizing data analytics, and building stronger connections.

Resources Mentioned in this episode

• Ian Wilson on LinkedIn
• Strategy 4 AI
• Masterclass in Business AI
• The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank
• The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries
• A New Kind of Science by Stephen Wolfram
• Zen and the Brain: Toward an Understanding of Meditation and Consciousness by James H. Austin
• Snow Crash by Neal Stephenson
• The Three-Body Problem by Cixin Liu
• Daniel Faggella on the Measure Success Podcast
• 40 Strategy
• Contact 40 Strategy
• Carl J. Cox on LinkedIn

Sponsor for this episode…

This episode is sponsored by 40 Strategy.

40 Strategy provides strategic planning and consulting to help organizations realize and achieve their dreams by creating and measuring KPIs for success.

Unfortunately, most organizations only spend 2% of their time — or about 40 hours per year — on building an effective strategy.

Increasing the success of those 40 hours is what 40 Strategy does because your success is their passion — and that’s why organizations look to them for guidance.

Not only does 40 Strategy help you craft and implement an effective strategy, but they’ll also work to facilitate teams with proven practices and help with your scenario planning.

Harvard research shows that you can triple your success when you use the right Key Performance Indicators. Who doesn’t want that?

If you have questions, you can reach out through their website or email them at catch@40strategy.com.

Episode Transcript

Intro 0:03

Welcome to the Measure Success Podcast where we feature top leaders on how they measure success in their business and life. Now, let’s learn from their experiences.

Carl J. Cox 0:18

Carl J. Cox here, and I’m the host of the Measure Success Podcast, where I talk with top leaders about effective strategies that inspire success. This episode is brought to you by 40 Strategy at 40 Strategy, we provide strategic planning consulting, to help organizations realize and achieve their dreams. And basically what we do is we help organizations and companies create strategic plans and actually measure the right KPIs for success. I don’t know if you’re aware of this, but only 10% of organizations actually complete two-thirds of their strategic objectives.

Ian Wilson 0:51

And yes, I’m so aware of that it’s painful,

Carl J. Cox 0:53

it is painful, it is painful. And so I think it’s painful. It’s crazy. And so that’s why at 40 Strategy, your success is our passion. We want to get you into that elite-level group. That’s why organizations call us to help. Not only do we come up with strategy, but with proven practices that actually work. Harvard Business Review says if you actually do the right KPIs, you can triple the likelihood of your success. So contact us, one of our emails to connect with us is catch eye catching a ball at 40 strategy comm or you can just go to our website at 40 strategy comm to learn more. And so with that, we also like to do a shout out. This shout outs gonna go to Daniel Faggella who actually introduced the two of us and I’m very grateful that he’s the head of research and CEO at Emerj artificial intelligence research and you could also listen to him on the 30th episode that was released on August 31 of 2021. Thank you, Daniel, for the introduction to Ian Wilson. And also if you check out Daniel, he is a crazy jujitsu fighter. And so he can actually get people down he has this beast video on YouTube, that he gets something like two or three times the size down and about on a submission about 10 seconds. It’s pretty awesome. So with that we have Ian Ian is the is the Managing Director of Strategy 4 AI he’s based. He’s our first guest actually across the pond in Cambridge, England. He is the former Global Head of Artificial Intelligence at HSBC. Prior to this role, Ian would develop significant leadership experience as a board advisor, founder, CEO, and executive director from startups and scale ups to major global organizations. His journey through the industry has taken him across three continents, military AI to AI, product companies, startups and eventually defining enterprise AI strategy and operating models for global organizations. He has deep knowledge experience of building AI centers of excellence, delivering large scale production, grade enterprise AI solutions, and making AI transformation clear and understandable to all levels of business. He’s a speaker at global events in a video content author on enterprise AI transformation. And also, he is a guy who study this way back in the day, he has actually a Bachelor of Science in artificial intelligence. And you are the first person by the way I’ve met that had this only back in the 90s with first class honors at the University of Westminster. Ian is a pleasure to have you on the measure success podcast.

Ian Wilson 3:20

Thank you Carl thank you for inviting me. Absolutely.

Carl J. Cox 3:23

So one of the things we were joking about, which is fun and talking about like artificial intelligence, and the way how things are changing if you try to send me something in US English, and it came across still in proper English, right? Read you from England. And so I got these terms, I was organizations, some are spelt with an SM with z. And it’s like, of course the US English we’re like, okay, it has to be spelled the Z but if you’re over in England is properly spelled with an S. it cetera. Excellent. So anyways, I just think that it is the humor, right, we find of just our day to day interactions where things are different. Before we go off of that tangent, tell us the audience a little bit more about Strategy 4 AI.

Ian Wilson 4:05

Yeah, thanks. So I think Google’s trying to be too smart on its own. It’s, it needs to be in that case. So I run a small consultancy called Strategy 4 AI and very similar to call its primary focus is to get businesses thinking strategically about AI. And really, the focus is on helping organizations first of all understand what this is from, from an organizational perspective, from a strategic perspective, why they should even be using it in the first place. And another real focus is, organizations are really great at executing, but executing the wrong thing. We’re trying to get them to execute the right thing. So do the right thing but do it in the right way as well. And that’s a big focus and we start off with with a big focus on education and training and that includes we have a full training course available on our training platform that anybody can access executive board members, right down to project teams. And we follow that education up, then with helping groups understand how do we build a strategy? How do we build a strategy where AI support our business and corporate strategy? It’s not something off on a tangent by itself? And how do we roll that in with what many organizations are already doing, which is building a digital transformation. And we build on top of that by adding data transformation, then ultimately, ai transformation. So we work from training and education to strategy advisory, then through to helping groups build centers of excellence, that is my preference by helping organizations actually deliver that whatever you decide to call it, Center of Excellence center expertise, off project group, through to actually then looking at what what in my organization? Can we apply AI to? How do we do that? How do we build the program? And ultimately, then how do we deliver that to generate benefit. So we kind of take, using my experience, it’s taking groups from the highest level of really looking at AI from an economic perspective, right down to actually delivering something into production. And that’s quite a rare balance in terms of AI consulting capability, because most organizations will focus on one end or the other, but perhaps not have the ability to take a group from one side right through to actually delivering. And that’s really the focus we have, and being small and independent. We’re not tied to trying to deliver lots of boots on the ground, or deliver a certain vendor products, we give independent advice. So we’re focused on trying to be a trusted advisor as well.

Carl J. Cox 6:49

Okay, we’re gonna, it’s interesting, I have such a broad audience listening members, and let’s just try something that I think is perhaps been not clearly understood. How would you define artificial intelligence?

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